New York-headquartered United Northern Mortgage Bankers, Ltd. recently announced a West Coast expansion along with the hiring of a new regional sales manager.
United Northern is creating a presence in California, Washington, and several other states, pending licensing, marking the latest move in the company’s 35 years of mortgage banking on the East Coast.
In conjunction with the geographic expansion, United Northern recently hired Gregory Laks as Regional Sales Manager. Laks previously worked at RMS/Security 1 Lending and MetLife Bank, NA. He has more than 16 years of experience in the mortgage banking field and 10 years of reverse mortgage experience.
“Gregory Laks is the right person to represent us and lead up our West Coast division,” said Heidi Frigano, vice president at United Northern, in a release.
In addition to forward mortgages, United Northern launched a reverse mortgage division in 2008 that does business as Senior Security Advisors. With recent changes to the federal reverse mortgage product and more ahead in the form of a financial assessment, the industry seems to be moving closer to traditional mortgages, said Laks.
“Being a producing manager I have gained a fair share of knowledge on what tools are needed to continue to be successful,” he said. “The market [has been until United Northern] missing a true hybrid model . . . [as] companies are either self-generated or call center [based]. I have learned that top producers that help more people usually intertwine in a leads base with their self-generated production.”
Written by Alyssa Gerace