The Mortgage Bankers Association (MBA) today revealed a new brand identity designed to streamline and reinforce the association’s acronym of MBA.
The new branding strategy, which includes a new logo, corporate messaging and web and email domains, offers a “forward looking approach” for the association and establishes a greater unity for its members, according to MBA President and CEO David Stevens.
“Our message behind the brand is simple: We put our members first. We are constantly evolving to better support and serve our members,” Stevens said. “We pull strength from the broad diversity of our membership—by bringing them together—in one voice with one vision on behalf of a vibrant and sustainable real estate finance system.”
The new logo uses the association’s acronym in the fashion of a capital “M,” capital “B” and lower-case “a” (MBa). The new approach is intended to put more emphasis on the association’s focus on the “Mortgage” “Banking” industry, according to MBa Chairman Debra W. Still.
“The M-B-A letters define us,” said Still. “Our new logo clearly puts our identity in the spotlight. It allows us to boldly stand out in a complex industry, while making the most of MBA’s solid reputation as the strongest advocate for all members of real estate finance.”
MBa also intends its new branding will strengthen the group’s commitment to the firms and individuals it serves year-round.
“Without them, homeownership, as well as access to affordable rental properties, office space, community centers, hospitals and more, would be nothing more than a dream for all Americans,” said MBa in a release. “Mortgage Banking is critical not only to our economy, but to the everyday lives of the people it serves. And it’s what our members do best.”
Written by Jason Oliva