Urban Boosts Wholesale Division with New Hire

Urban Financial Group has hired Sheila Lancaster, a top producing account executive, to help support the company’s wholesale channel, the company announced Thursday.

Previously, Lancaster worked as an account executive with Generation Mortgage Company and brings with her more than nine years’ experience in the wholesale reverse mortgage business. 

“We are very happy to welcome Sheila to the team,” said Sherry Apanay, managing director of sales at Urban. “She embodies the Urban ‘can do’ spirit and has established an unblemished reputation of integrity, hard work and excellent customer service.”


Prior to Lancaster’s six-year tenure with Generation, she was a lender support representative for Financial Freedom. 

“I am very pleased to have the opportunity to work with Sherry again and look forward to working with the entire team at Urban,” Lancaster said. 

Urban Financial’s wholesale operation is licensed in 43 states and Puerto Rico. The company’s retail division is licensed in 44 states.

Written by Jason Oliva

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