American Advisors Group has launched a new series of reverse mortgage TV commercials featuring company spokesman and former Senator Fred Thompson.
The four new spots include current information on the reverse mortgage products available, as well as a call to action for those interested in getting a reverse mortgage to receive more information—including a new packet information for family members of those considering getting a reverse mortgage.
Sen. Thompson also points to AAG’s 93% customer satisfaction rating in the commercials.
Taking a new approach to the commercials, AAG’s “Tale of Two Couples,” spot features two similar couples who are over the age of 62—one of which sought a reverse mortgage for financial security and the other, which has reverse mortgage misconceptions including an idea they might not retain ownership of their home, or that they may not qualify because they have an existing mortgage.
“They learned most people use a reverse mortgage to eliminate mortgage payments,” Sen. Thompson says.
Another of the commercials focuses on the history of reverse mortgages as a tool for aging in place—an initiative approached by President Ronald Reagan 25 years ago.
Written by Elizabeth Ecker