American Advisors Group today launched a new national ad campaign for its reverse mortgage products, which will air nationwide starting Tuesday.
The new campaign, called “Veterans of Life,” represents a new look for the lender and a departure from its advertising spots of the past. Focusing on the Veteran’s of Life message, the new ad points to the benefits a reverse mortgage can offer such as the ability to pay off credit card, mortgage or medical debt, or to improve a senior’s home—or simply his or her retirement.
“We should be proud and appreciative of the contribution seniors have made to this country,” said AAG’s chief marketing officer, Teague McGrath. “We believe that a reverse mortgage can help them enjoy the retirement they deserve, and AAG hopes to be part of that positive message by celebrating seniors as part of our long-term marketing strategy for 2013 and 2014.”
The commercial will launch this week on all cable stations across the nation.
“We feel that our new ‘Veterans of Life’ advertising campaign connects with our audience and reinforces the message that we are here to help address their needs.”
Written by Elizabeth Ecker