Reverse Market Insight Hires New Client Relations Director

Reverse mortgage industry provider of analysis and data Reverse Market Insight today announced the expansion of its business through the hire of new Director of Client Relations Jon McCue.

The current market has offered the analytics company an opportunity to broaden its client base, says RMI President and Co-founder John Lunde.

“We see a great opportunity to have more conversations with our existing clients to ensure we’re maximizing their benefits from our sales and marketing tools, and we see a huge opportunity to talk with many growing lenders that we have yet to serve,” he says. “We’ve traditionally focused 90-plus percent of our time on the top 10 to 15 lenders and servicers, but now we see a healthy and growing number of mid-size independent lenders that can benefit from using our tools for smart growth.”


The company says to look for expanded service offerings in the near future.

“We are not launching new services concurrent with bringing Jon aboard, but we will have more exciting news about additional services designed for today’s reverse mortgage executives, managers and loan officers in the near future,” Lunde says. “Many of the services we provide will be moving to a web-based platform, which will allow us to provide a better experience for our clients and always support them with the best analytical team in the industry.”

McCue’s Dallas base will help in covering all three time zones, said the company, which has headquarters in Alisa Viejo, California.

While McCue is new to the reverse mortgage business, he is experienced in sales and client relations having worked for 13 years with Enterprise Rent-A-Car, climbing the ranks from rental sales to fleet strategy and reporting and analytics to upper management. Additionally, his background spans financial planning and economics with a degree from the University of Washington.

Written by Elizabeth Ecker

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  • As business slows during the period that the originators of MetLife and FNB of Layton, UT transition into other lenders how will industry providers do?  John Lunde has a significant voice in the industry.  The industry would be hurt if his voice must somehow be less candid.

    Here is wishing RMI the best while we work our way through new market realities.

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