Generation Mortgage has expanded into the Midwest region.
The launch of a new office, located in Madison, Wisconsin, will expand the lender’s presence from its Atlanta-based headquarters and additional branches nationwide.
“Our Wisconsin office will help to solidify Generation Mortgage’s status as a national market leader in the reverse mortgage industry, supporting our top-five lender rank,” said Kimberly Kerrigan Smith, Generation executive vice president in a press release. “We’re looking forward to better serving seniors seeking financial independence and looking to stay in their homes longer by expanding our retail outreach in the nation’s Midwest region.”
Generation’s Steve Kalscheur, who has been with the company since 2009, will lead the new branch.
“Reverse mortgages are sound financial tools for seniors looking to stay in their homes and meet their financial needs,” he said. “I’m eager to put my experience and background to work for our customers and to help them learn the benefits a reverse mortgage can provide for them.”
The expansion comes following a new TV ad campaign launched by Generation last week and currently being tested in four markets nationally. The company remains the fourth-largest reverse mortgage lender in terms of current volume, having closed 6,276 loans in the 12 months ended February 29, based on the most recent data from Reverse Market Insight.
Written by Elizabeth Ecker