Online Marketing for Reverse Mortgages Gaining Steam? [Poll]

The Internet has opened a whole new realm for advertisers, and many reverse mortgage companies are going online in order to market their product to potential consumers. Importance placed on online marketing varies widely, and we’d like to to know how your company weighs in.

Going online is not without a learning curve and it isn’t a one-size-fits-all solution. We’d like to know: In your experience, what percentage of its advertising budget does your reverse mortgage company spend online? Please take our poll.

If you are interested in sharing your online marketing experience with RMD, please contact Alyssa Gerace.

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  • This poll is odd.  Since employees of larger companies rarely have that information, it seems the response will be dominated by the 90 smallest lenders or will be skewed by originators.
     
    This survey would have far more relevance if it was divided into two, owners and originators.  It is only the owners which need to be highly monitored as to responses.
     
    While this survey may convey the impressions of responders, it cannot be relied upon to provide any more information than that.
     
    The last survey was much better.  It was measuring the perception of individuals as to the industry drop out rate following counseling.  It showed how few of the responders reflected actual facts.  The same will not be true with this survey since there are no stats on industry spending or specific spending on online marketing.
     
    What would be far more interesting would be find out man hours spent on advertising on this medium, including designing, upkeep, and responding.  For many this is the most cost effective way to market but the trade is its consumption of time. 

  • This poll is odd.  Since employees of larger companies rarely have that information, it seems the response will be dominated by the 90 smallest lenders or will be skewed by originators.
     
    This survey would have far more relevance if it was divided into two, owners and originators.  It is only the owners which need to be highly monitored as to responses.
     
    While this survey may convey the impressions of responders, it cannot be relied upon to provide any more information than that.
     
    The last survey was much better.  It was measuring the perception of individuals as to the industry drop out rate following counseling.  It showed how few of the responders reflected actual facts.  The same will not be true with this survey since there are no stats on industry spending or specific spending on online marketing.
     
    What would be far more interesting would be find out man hours spent on advertising on this medium, including designing, upkeep, and responding.  For many this is the most cost effective way to market but the trade is its consumption of time. 

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