Hall Financial Launches

201003121032.jpg Former Quicken Home Loans executive David Hall announced the launch of Hall Financial. Based in Birmingham, Mich., the company will offer expertiese counsel through a range of loans including reverse mortgages.

“With the broad changes in programs and guidelines over the past few years, it’s my goal with the launch of Hall Financial to take the uncertainty and confusion out of the mortgage process and create a trusting and knowledgeable environment that will result in a satisfying experience for our customers,” said Hall.

“I want to set a new standard in the industry by combining the product offerings and services of a large, national mortgage company, mixed with the exceptional personal attention that customers can expect from a hometown company.”

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Hall said that the skilled, experienced team he has assembled combined with the company’s commitment to customer service will be the key to Hall Financial’s higher levels of satisfaction. “Our staff will know which direction to point customers in, based on their existing situation, and counsel them through the complicated mortgage process,” he said.

Previously Hall was the Senior VP and Chief Marketing officer at Rock Financial, Quicken’s mortgage lending business. According to Crain’s Business, he was terminated in December 2007 for an unknown reason. When his noncompete agreement with Quicken ended late last year, Hall decided to form his own company.

Though Hall acknowledged that now is not the best time to start a mortgage firm, he said, “It’s a good time for me to get back into the business I really like.”

Hall Financial has an office with nine employees in Birmingham. It plans to hire 40 to 50 workers by year’s end and hopes to have 100 employees next year.

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  • Personally, why Mr. Hall was terminated is of little interest; however, the goal and standard setting statements are. Both are short on meaningful content. rnrnOn one hand David talks about a satisfying experience and on the other, a large bank product offering with the consumer attention and service of a smaller bank. These are hardly the lofty goals and standards one would expect from an experienced mortgage professional. Some are just plain not good at the “vision thing;” may be that is his problem.

  • Personally, why Mr. Hall was terminated is of little interest; however, the goal and standard setting statements are. Both are short on meaningful content. rnrnOn one hand David talks about a satisfying experience and on the other, a large bank product offering with the consumer attention and service of a smaller bank. These are hardly the lofty goals and standards one would expect from an experienced mortgage professional. Some are just plain not good at the “vision thing;” may be that is his problem.

  • Personally, why Mr. Hall was terminated is of little interest; however, the goal and standard setting statements are. Both are short on meaningful content.

    On one hand David talks about a satisfying experience and on the other, a large bank product offering with the consumer attention and service of a smaller bank. These are hardly the lofty goals and standards one would expect from an experienced mortgage professional. Some are just plain not good at the “vision thing;” may be that is his problem.

  • Personally, why Mr. Hall was terminated is of little interest; however, the goal and standard setting statements are. Both are short on meaningful content. rnrnOn one hand David talks about a satisfying experience and on the other, a large bank product offering with the consumer attention and service of a smaller bank. These are hardly the lofty goals and standards one would expect from an experienced mortgage professional. Some are just plain not good at the “vision thing;” may be that is his problem.

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