Guardian Adds Former Senior Lending Network Execs and Robert Wagner as Spokesperson

image Guardian First Funding Group announced the addition of two former key executives from the Senior Lending Network and the addition of  legendary actor Robert Wagner as the company’s spokesperson.

Mr. Wagner will appear in all of Guardian First Funding Group’s print, television and web site advertising said a company statement.  In his role as spokesperson, Mr. Wagner will educate Americans about the importance of reverse mortgages.

David Peskin, former CEO of the Senior Lending Network will serve as Chairman of Guardian First Funding Group and will use his secondary market expertise to attract strategic capital partners.

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“I am pleased to join Guardian First Funding Group and help implement its vision. I believe that Guardian is well-positioned for future growth and am excited to work with the team.” said David Peskin.

Also joining Guardian First Funding Group is Kenneth Peskin who will serve as chief operating officer. In his role, he will transition Guardian from broker to banker and will focus his attention on gaining efficiencies through new technologies and expanding the company’s banking licenses.

Both David Peskin and Kenneth Peskin will hold seats on Guardian First Funding Group’s Board of Directors.

“It’s an honor to be working with two individuals with so much experience in building a reverse mortgage business,” says Jason Levy, chief executive officer.  “We have a long-standing working relationship and I am confident and excited about our future,”

“Additionally, we could not be more excited and honored to work with such an expressive and endearing talent. Mr. Wagner’s work with the reverse mortgage industry adds credibility and importance to our product and our industry, His knowledge and compassion for the product has given a huge boost to our industry and our  advertising efforts.” added Levy.

Guardian First Funding Group believes these changes will further fuel growth. Increasing the sales staff and grooming existing loan officers has been a large focus and that can be seen in their originations.  The company has increased its sales force by 50% in just the last quarter of 2009.

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Guardian First Funding Group will continue to advertise aggressively to meet the growing needs of its direct-to-consumer call center.  “Our business model affords a great deal of time to explain, nurture and support seniors as they make critical decisions about their financial well-being.” said Levy.

Note – volume for October, November, December was provided by Guardian

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  • Momea is absolutely right. Some serious fuzzy math there. Some more odd things about that article;

    a. Robert Wagner has been used by Guardian on their website and on cable ads for six months.
    b. Guardian reported on this site that they had become Bankers six months ago. The Peskins have been involved with them for a long time. Why is this news.

    Why is any of this news? Why the press release?

  • >>our industry never did as well as when Mr. Jerry Orbach began the SLN marketing television campaign

    It wasn't Jerry Orbach I remember – it's James Garner. My life became easier when James began endorsing Reverse Mortgages for Financial Freedom, and it got even better when Robert Wagner began endorsing them for LLS, approximately 6 months later. I spoke to thousands of Reverse Mortgage candidates during that period of time, and many of them mentioned James and Robert, but not a single one mentioned Jerry.

  • rainmand,

    The first SLN spokesman was Mr. Jerry Orbach. When he passed away the family refused to allow SLN to keep broadcasting the spots. He was a terrific spokesperson; some say the best so far. Mr. Robert Wagner filled his shoes and took SLN to the next level.

  • Robert Wagner celebrated his 80th birthday yesterday.
    He and Peter Graves have done Wonders to bring Reverse Mortgages to the Forefront of American Seniors.
    All in our industry benefit Greatly from their association.

  • Its always good to see growth and new ideas/people enter the RM club. David Peskin did a lot of good for the RM industry in the past and I am sure he will continue to do so.

  • For Momea and Mr. Skeptic,
    Obviously you have never made the transition to a full eagle hence your comments are not thought out.

    Because of their foresight with advertising, the sales process is simplier. No longer are we explaining what a reverse mortgage is…it is done. Those TV commercials are a lot better than the black eyes this industry is getting from those direct mail letters!!!

    • Reverse Marketing,

      I'm not sure your comment is well thought out. Regardless if you broker a deal or not, the numbers show up for the company that originated it.

      “Simplier”? What Sales Process are you referring to?
      I'm not sure what you are saying in your second part of the comment.
      Could you make your statement a little clearer.
      If you are saying you can fast track this sales process, you are sadly mistaken. This clientele needs to be educated, not run through a “simplier (sic) process”.
      I'm not sure what clients you are speaking with but there still are a number of people that have no idea what a RM is. Just ask them…..

  • Reverse Marketing,rnrnI’m not sure your comment is well thought out. Regardless if you broker a deal or not, the numbers show up for the company that originated it. rnrn”Simplier”? What Sales Process are you referring to? rnI’m not sure what you are saying in your second part of the comment.rnCould you make your statement a little clearer. rnIf you are saying you can fast track this sales process, you are sadly mistaken. This clientele needs to be educated, not run through a “simplier (sic) process”.rnI’m not sure what clients you are speaking with but there still are a number of people that have no idea what a RM is. Just ask them…..rnrnrn

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