A new study from Harris Interactive found that only two in five Americans read a newspaper everyday, however the remaining daily newspaper readership skews heavily toward the older age groups.
Almost two-thirds of those ages 55+ (64%) say they still read a daily newspaper almost every day while younger Americans read newspapers less often.
The Adweek Media/ Harris Poll surveyed 2,136 U.S. adults between December 14 and 16, 2009 and found just more than two in five of those ages 45-54 (44%) read a paper almost every day as do 36% of those ages 35-44.
However, less than one-fourth of those ages 18-34 (23%) say they read a newspaper almost every day and 17% in this age group say they never read a daily newspaper.
Are you advertising your reverse mortgage business in the newspaper?