Bank Regulator Announces Reverse Mortgage Education Campaign for Hispanics

image The Office of the Comptroller of the Currency announced it will launch a consumer financial education campaign for US Hispanic consumers in partnership with Univision, the nation’s largest Spanish-language media company.

Through the partnership, the OCC will work with Univision to develop short Public Service Announcements, or PSAs, that provide information on a range of topics including reverse mortgages.

These messages build from Univision’s financial literacy platform "Cuentas Claras," or Clear Finances, a campaign that for the past four years has provided important financial information to Hispanics in the United States and Puerto Rico said a statement from the OCC.  

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"I’m very pleased that we have this opportunity to work with Univision on consumer financial education," said Comptroller of the Currency John C. Dugan. "Financial literacy is vital for all Americans, and Univision offers an opportunity to provide information to literally millions of Hispanic viewers in the United States."

Univision and OCC will begin working together this month, and it is expected that the first jointly-produced PSAs will begin airing in January.

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  • With the negative slant that Comptroller Dugan has expressed about reverse mortgages in prior pronouncements, this may result in more of a campaign of PDAs, public disservice announcements, than PSAs. Why not HUD???

  • With the negative slant that Comptroller Dugan has expressed about reverse mortgages in prior pronouncements, this may result in more of a campaign of PDAs, public disservice announcements, than PSAs. Why not HUD???

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