NRMLA Annual Reverse Mortgage Conference Next Week

nrmla_logo Reverse Mortgage Daily is heading to San Diego next week for the National Reverse Mortgage Lenders Association Annual Conference at the Manchester Grand Hyatt.  I’ll be taking part in the marketing panel online, see below for all the information.  

Seniors Online: Where They Hang Out, What Appeals To Them, How To Attract Them
Marketers are figuring out how to engage clients—past, present and future—through the use of online communities and other social networking tools. Come hear how you might employ such tools.  The panel includes:

  • Marty Bell, NRMLA, Washington, D.C. (Host)
  • Valerie VanBooven, Next Generation Financial Services, St. Charles, MO
  • John Yedinak, Reverse Mortgage Daily, Chicago, IL

We’ve got our “prep” call tomorrow, so if anyone wants us to cover specific topics let me know.


See you in San Diego!

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  • Hey John!

    I have a question based on my own research. Do seniors look for stories or answers to questions when they go online? Are we more likely to catch them with a blog where they can interact or with advertisements?

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