Reverse Mortgage Lender Rolls Out Celebrity Media Campaign

image The reverse mortgage industry has been without a celebrity spokesperson for a while, but American Advisors Group (AAG) is filling the void.  The Irvine, CA based reverse mortgage lender named film and television actor Peter Graves as its company spokesperson for a national media campaign beginning Oct. 12 said a company statement.

The Graves announcement is the second half of a two part national media campaign started lasted month by the company which details personalized stories of how reverse mortgages have provided much needed relief from their current financial hardship.

The new series of TV ads coincides with the reverse mortgage originator’s release of a new informational DVD, brochure and website launch. Mr. Graves said; “It’s wonderful to be part of a company that places customers first and is assisting seniors across the country to improve their lives – AAG really is helping seniors live a better life.”

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“We’re very excited to have a Hollywood legend like Mr. Graves representing AAG and this important financial product for seniors,” said Reza Jahangiri, CEO of AAG. The national television campaign will better educate seniors about reverse mortgages and promote the personal and patient service AAG provides, he said.

According to the release, Graves was a favorite amongst senior audiences in AAG’s pre-selection testing, is best-known for his starring role in the television series “Mission: Impossible”.  He has won several different awards including a Golden Globes and an Emmy.  His recent roles include “Men in Black” in 2002 and host of Biography on A&E for 58 episodes from 1994-2006.

You can see the video below.

American Advisors Group – Peter Graves Update from John Yedinak on Vimeo.