AAG Rolls Out Reverse Mortgage TV Campaign, Celebrity Spokesperson Coming Soon

imageJust weeks after raising $4 million from JAM Equity Partners, American Advisors Group (AAG) has started a two-part national television campaign with personalized stories of how reverse mortgages have saved homes and rescued lifestyles of senior citizens.

“We have testimonials from people in tears of joy because this financial product has saved them from dire situations,” said Teague McGrath, Vice-president, Marketing.

The first phase of the television campaign is currently running on network and cable stations across the country said a company statement.  The next set of commercials will feature customer testimonials emphasizing the benefits of reverse mortgages and how it has helped seniors overcome serious financial hardship.

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Beginning in October, AAG told RMD that its marketing campaign will feature a celebrity spokesperson, widely recognized and representative of the company’s values of transparency and expertise. In this campaign, the company will expand efforts to “tell the great news story about reverse mortgages through more, everyday experiences of seniors,” said McGrath.

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  • he learned it from the Senior Lending Network as an employee of KBC bank & SLN, who decided to close up shop. He hasn’t reinvented the wheel. same with a couple of VP’s who left prior to SLN closing up shop. He isn’t smart enough to come up with his own idea he has to take Davids’.

  • No more celebrity spokespersons. It ruins the credibility of our industry in a time when we are getting hit by the media from all sides, very little being positive.

  • Ha, Ha, HA!! Been done before. There is no real creativity or brilliance or vision here….Just another company jumping on the bandwagon. I wonder where Teague got the idea to run commercials with testimonials and a celebrity spokesperson? That 4 million from JAM will run out real fast and who will be left holding the bag?

  • No more celebrity spokespersons. It ruins the credibility of our industry in a time when we are getting hit by the media from all sides, very little being positive.

  • he learned it from the Senior Lending Network as an employee of KBC bank & SLN, who decided to close up shop. He hasn’t reinvented the wheel. same with a couple of VP’s who left prior to SLN closing up shop. He isn’t smart enough to come up with his own idea he has to take Davids’.

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