Baby Boomers Online: Where Are They?

While over one-quarter of the US online audience is made up of Baby Boomers (45-64 years), a new survey from Burst Media found that they’re spending considerable time on the web, with three out of five (62.6%) spending more than five hours online per week.

However, only 14% of Boomers feel that the content on the Internet is focused on people their age.  The survey also showed that they have a similar perception about online advertising, with only 9.9% saying it is focused on their age demographic and nearly half (48.2%) said that internet advertising is geared towards younger consumers.  So if your looking to reach seniors who might be interested in reverse mortgages, where do you you advertise? 

According to the survey more than half are viewing local/national news (55.8%) content, two out of five (41.6%) are viewing shopping/comparison shopping content, and 40.2% are viewing health information.

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The information is certainly interesting but because all of the respondents were Internet users and this was an online survey, the information could be skewed a bit.  If Burst decided to include offline users in the survey, the numbers could be slightly different’.  

Burst Media

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  • 7 or 8 years was thought to be the average that a RM would remain outstanding. That was 6 years ago. With the increase in younger borrowers that figure should have gone up.

  • admin,

    Very interesting. This type of data is very useful. It is far more useful than much coming from the alleged Internet marketing experts. The info seems right on point. Thanks.

  • I'm getting 1/3 of my business online today……if you want proof, search “reverse mortgage coral springs” on google as an example, and check the 5+ FREE listings I have on page one. Then click the video search tab, and see that NO ONE else has video search results for 3 full pages of results. (just one term, mind you) You can do it to, contact me anytime to learn how.

  • call me Bill, anytime. 954-304-4592. Any other reverse originators looking to gain a presence online that will get you real leads and loans, I will be sharing it all with you in the coming weeks with my new book, “eMarketing in 2010 and beyond… Going viral, crushing your competition, and taking it to the bank without paying for Search Engine Optimization or Pay-Per-Click advertising”
    and supporting website. I am currently consulting with a handful of companies who want to do what I do, again, get in touch with me for more information.

  • call me Bill, anytime. 954-304-4592. Any other reverse originators looking to gain a presence online that will get you real leads and loans, I will be sharing it all with you in the coming weeks with my new book, “eMarketing in 2010 and beyond… Going viral, crushing your competition, and taking it to the bank without paying for Search Engine Optimization or Pay-Per-Click advertising”rnand supporting website. I am currently consulting with a handful of companies who want to do what I do, again, get in touch with me for more information.

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