Baby Boomers Spending More Free Time Online Than Watching TV

image Baby Boomers are now spending more free time online (12.9 hrs per week on average) than they do watching traditional TV (11.8 hrs per week on average) says results from the latest Change Wave survey.  The benchmark survey of business professionals between the ages of 45 and 63, completed in early May, focused on TV viewing habits vs. home Internet usage.

imageWhat’s more, by a five-to-one margin Boomers are watching less traditional television than they did a year ago. Among this group, 62% say it’s because they’re not as interested in what’s on TV these days, and another 26% say they’re spending more time surfing the web.

The results also show that video online represents a significant threat to traditional TV viewing.  More than two thirds of Boomers (69%) say they’ve watched video content on their computer over the past 90 days.  The top sites boomers used are YouTube (79%), TV Network Websites (39%), Hulu (16%) and iTunes (11%).

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      • Kevin,

        There are multiple concepts designed by me currently on the web. I am anonymous as KidReverse and therefore I will not reveal which are mine.

        Here is my question: Why do you feel the need to constantly be in competition with people you don't even know and who don't care what you do. You obviously feel the need to show your skill, or lack thereof, to the world. Good luck.

  • This is an amazing statistic. It confirms what intuitively we see, that baby boomers are not afraid of the Internet and that the Internet is increasingly the place to connect with baby boomers. Many people have been unwilling to accept this obvious truth.

    Shallie Bey
    Smarter Small Business Blog

  • I'm streaming my next reverse seminars nationwide, I will then e able to reveal nationwide data on the internet to the rest of you!. To catch you up from the last internet discussion: right now, I get more than 25% of my loans online. If you watched my video blog for that topic and implemented anything I spoke about, you are too! New book on how I do it without PPC or seo coming this Fall!

  • Yawn!!!!

    Let’s try to link two things together. Can ethical sales efforts actually be verified as improving as a result of baby boomers using the Internet more?

    Do the time costs warrant the sales increase or would time be better spent in other efforts? One thing that has been true about the PC and Internet world since buying my first IBM PC back in 1985 is wait a few weeks and someone will provide an easier and better way to get something done at a lower cost.

    I am not so young that I do not remember the ravages of the huge cash investments into the dot com fiasco. It was the same then as we are hearing now. More traffic equates to more sales. Really? The NASDAQ got to over 5,000 back in 2001 and never rose that high again even in the last three years. Why? You got it a lot of money was chasing a lot of unfounded and unverified claims, like more traffic equals proportionately higher number of sales — at the worst. That was disproved the hard way. Only Amazon and to some degree Ebay bucked that tide. Those entities with brick and mortar have websites but most do so only as a defensive measure.

    Having looked at the websites of some originators who honestly believe they know the product and are ethical, it is interesting to see how wrong they are. Some of these claim to have been trained by the best in the industry and hold certificates that they seem to say as much. Most of the sites show how little they know about the product or true ethical behavior. Most primarily appeal to emotions both graphically and content wise. Although self-promotion is acceptable, some do so very deceitfully; things they could never do in person.

    For all of the noise about sales over the Internet, HECM endorsements are sliding. We are now level compared to last year. There was euphoria earlier in the year that the $625,500 lending limit plus HECMs for purchase would take HECM sales for this year much higher. Now add in alleged increased sales using the Internet and we are still level compared to last year.

    One thing I would remind all readers is that last year was the biggest year ever for proprietary reverse mortgage sales period. HECM sales are flat and can anyone find any volume of proprietary sales in the last eight months? If there were, 1st Reverse would not be closing down. Yes, some are doing better than others and some are definitely more successful using the Internet but that is not showing up in overall increased sales volume although we have more industry participants than ever before.

    I am a baby booming Internet user. However, I am skeptical at best about the claims being made. I am very careful about what I buy over the Internet. For most of us the older we get, the truer that becomes.

    Even one of the Internet proponents is now going to write a book to help the rest of us. As a real estate broker, we see that all of the time. With more sales people but with the same number of HECM sales at overall reduced values with lower origination fees, watch the number of book writers and coaches suddenly coming into the market to help us improve sales. Some are great; some aren’t. Just don’t make the bad ones rich.

  • Yawn!!!!rnrnLetu2019s try to link two things together. Can ethical sales efforts actually be verified as improving as a result of baby boomers using the Internet more? rnrnDo the time costs warrant the sales increase or would time be better spent in other efforts? One thing that has been true about the PC and Internet world since buying my first IBM PC back in 1985 is wait a few weeks and someone will provide an easier and better way to get something done at a lower cost.rnrnI am not so young that I do not remember the ravages of the huge cash investments into the dot com fiasco. It was the same then as we are hearing now. More traffic equates to more sales. Really? The NASDAQ got to over 5,000 back in 2001 and never rose that high again even in the last three years. Why? You got it a lot of money was chasing a lot of unfounded and unverified claims, like more traffic equals proportionately higher number of sales — at the worst. That was disproved the hard way. Only Amazon and to some degree Ebay bucked that tide. Those entities with brick and mortar have websites but most do so only as a defensive measure. rnrnHaving looked at the websites of some originators who honestly believe they know the product and are ethical, it is interesting to see how wrong they are. Some of these claim to have been trained by the best in the industry and hold certificates that they seem to say as much. Most of the sites show how little they know about the product or true ethical behavior. Most primarily appeal to emotions both graphically and content wise. Although self-promotion is acceptable, some do so very deceitfully; things they could never do in person.rnrnFor all of the noise about sales over the Internet, HECM endorsements are sliding. We are now level compared to last year. There was euphoria earlier in the year that the $625,500 lending limit plus HECMs for purchase would take HECM sales for this year much higher. Now add in alleged increased sales using the Internet and we are still level compared to last year. rnrnOne thing I would remind all readers is that last year was the biggest year ever for proprietary reverse mortgage sales period. HECM sales are flat and can anyone find any volume of proprietary sales in the last eight months? If there were, 1st Reverse would not be closing down. Yes, some are doing better than others and some are definitely more successful using the Internet but that is not showing up in overall increased sales volume although we have more industry participants than ever before.rnrnI am a baby booming Internet user. However, I am skeptical at best about the claims being made. I am very careful about what I buy over the Internet. For most of us the older we get, the truer that becomes.rnrnEven one of the Internet proponents is now going to write a book to help the rest of us. As a real estate broker, we see that all of the time. With more sales people but with the same number of HECM sales at overall reduced values with lower origination fees, watch the number of book writers and coaches suddenly coming into the market to help us improve sales. Some are great; some arenu2019t. Just donu2019t make the bad ones rich.rn

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