More lenders are turning to social marketing on the web to promote their reverse mortgage business using tools like Facebook and Twitter. Even the National Reverse Mortgage Lenders Association started hosting marketing panels on social media tools during its road show and as someone who participated, it’s clear that people in our industry are interested… but is Facebook the place to be?
In March, Inside Facebook released data which showed that seniors were among the fastest growing demographic of users. However, new data shows that while the social network saw a surge in the 55+ crowd earlier this year, in April and May the number of active users over 55 decreased by over 650,000.
Inside Facebook writes that, “users over 55 who joined the site earlier this year haven’t been coming back as much in April and May, even though the number of active users in every other age bracket has gone up.” They estimate that older users are still getting used to Facebook’s real-time stream to share information with friends and family.
If your interested in using tools like Facebook, you can read more about the data at the link below.