LTC Expert Expanding Social Media Services to Reverse Mortgage Industry

image LTC Expert Publication’s announced that it’s expanding LTC Social Mark 2.0 program to other industries after seeing how successful it was for senior service providers.  The program helps companies get involved in the basics of social media marketing.

Originally developed for the busy elder care, home care, or senior service provider business owner in February 2009, LTCSocialMark2.0 has crossed over into other niches and businesses.  Clients can participate as much or as little as they want, and it still works remarkably well says Valerie Van Booven, CEO of LTC Social Mark. 

Valerie adds, "Right now we find that some people are very ‘hands-off’, and want us to take care of everything, and others are very involved- learning how to post on their blogs, learning how to use Facebook to their advantage and Twitter too!"

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LTCSocialMark2.0 program sets up 11 accounts including: a business blog, Facebook personal, Facebook business, twitter, FriendFeed, Squidoo, Hubpages, Linkedin, Scribd, Ezinearticles, and Ideamarketers.  The bonuses include a mini-webpage to draw leads, a customized ebook, a short customized video, and a free report (pdf).  You can see an example of a blog they created for a reverse mortgage professional here.

To learn more about how LTC Social Mark can help your business check out the link below.

LTC Social Mark

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  • LOL….I’ll post this challenge – how many originators get LOANS from their online efforts??? My former career involved e-commerce and SEO, and I am assumming that at best, some conversations result from on line efforts from a non-pro in the arena. It takes a deicated team or individual to gain serious results in any arena online. FB and Twitter are so new that the results have not been measured. Lastly – build a great site, if no one can find it, then it is useless…..

    Bottom line – for a “loan ranger’ in this biz – it’s gonna take WAY more than the SEO company tells you, the people who make $$ online are the site builders and the SEO companies selling the dream of untold profits.

    Now go visit my websites!

  • Hi all, I’d like to thank John for posting this information, it was a pleasant surprise for all of our staff. I think everyone here is missing the point about what social media marketing really is. It’s about forming relationships using a media that your prospects are using to educate themselves about Reverse Mortgages and other issues that pertain to their generation. This is not JUST about FB and Twitter gentelmen, it is about building trust and credibility locally, by providing EXCELLENT and FRESH content. A postcard mailer can’t do that.

    Social media marketing is not the magic bullet, and certainly does not work overnight. However, as I’m sure John Yedinak and others who spend a majority of their time online can tell you, it does have it’s benefits.

    The problem for most business owners is that they don’t have the time to spend online building those relationships. Programs like LTCSocialMark2.0 do that for the busy entrepreneur. Our programs are very reasonably priced, very personal, and very effective. This is not cookbook marketing or cookbook medicine. What works for one client may not work for another, and so we adjust as needed.

    Facebook and Twitter are only the tip of the iceberg. My advice is to get on board soon before the train leaves the station. Playing catch up later will be much more costly.

    Nothing will ever replace that “in-person” handshake, or being able to look someone in the eye, that’s a given. Seniors like to do business with people they feel like they “know”.

    Start having those initial conversations with people online today, and you’ll find yourself using the “kitchen table” conversation method a few months from now.

    Social media marketing is an excellent PART of a complete business plan, and is relevant TODAY.
    Valerie VanBooven

  • How do you calculate ROI for Social Media Marketing Campaigns?:

    No marketing program has value that can be measured separately or independently. The value of marketing derives from its ability to help the organization implement its strategy … Marketing programs seldom have a direct impact on financial outcomes such as increased revenues, lowered costs, and higher profits. (Rather,) Marketing affects financial outcomes through chains of cause-and-effect relationships.

    The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.

    Or as David Meerman Scott is fond of saying, “What is the ROI of putting on your pants?”

    Some basic objectives to measure include:

    •Attention. The amount of traffic to your content for a given period of time. Similar to the standard web metrics of site visits and page/video views.
    •Participation. The extent to which users engage with your content in a channel. Think blog comments, Facebook wall posts, YouTube ratings, or widget interactions.
    •Authority. A la Technorati, the inbound links to your content – like trackbacks and inbound links to a blog post or sites linking to a YouTube video.
    •Influence. The size of the user base subscribed to your content. For blogs, feed or email subscribers; followers on Twitter or Friendfeed; or fans of your Facebook page.
    •There’s an “x-factor” that comes into play well: Sentiment. The spirit driving user participation matters. The net result of these adds up to a score for social media engagement.
    So what’s the monetary value of a visit, comment, link, or friend? Well, the only honest answer is “it depends.” Only you know how much these interactions matter to your brand, regardless of industry, channel, or competitive results.

    (Until) we can measure the impact of a conversation between an employee and a prospect at a coffee shop, it (will be) difficult to measure social media…

    What are you trying to accomplish? … (The) trick is to figure out what your goal is first – is it to spread a message among a community? Is it to reduce support costs? Is it to learn from your community? In each of these cases you’ll have to then assign the right attributes to measure against.

    So, yea, basically it’s tough to measure ROI for Social Media. This doesn’t mean it is not worth doing! It just means that the justifications that professional marketers will make to qualify for budget are as likely to be anecdotal as analytical/quantifiable.

    Lessons?

    Know your objectives in advance. Start small, when possible: think “proof of concept.” Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

    Lather, rinse, repeat.

    Here’s another look at how to measure ROI for social media marketing:

    Budget, not fudge-it

    Prior to writing word one, creating app one, or snapping photo one, put in place a budget for measurement. More times than I care to recall, marketers would eschew this as ‘cost savings’ up front, preferring to “get on with” the creative. Inevitably, someone (CFO, COO, etc.) somewhere else in the organization raises questions (usually just after the initiative begins, or worse – as budgets need slashing) about effectiveness, ROI, accountability. The base investment budgeted before ‘the work’ begins anticipates this, and puts in place a means for continuous improvement to the content marketing efforts.

    Bench ’em

    This goes hand-in-hand with both setting objectives and budgeting. Again, before the initiatives are introduced to the marketplace, take a benchmark reading of your planned metrics. Comparing post-effort results with pre-effort marks is valuable for new initiatives to existing efforts and brand-new initiatives alike. Remember, tracking studies compare similar metrics over time, and they have to start sometime. No time like the present.

    Old Softie

    Legacy efforts, as well as off-line efforts, often look to ‘soft measures’ to determine effectiveness. Mostly determined by four- through ten-point scale, these softer metrics seek to measure customer self-reported awareness, attitudes, and intention. Traditional thought suggests there is a large enough disconnect between reported intent and actual behavior to render these softer self-reported metrics ineffective; however, the most recent views on the subject find ‘reported intention’ as a better predictor of brand loyalty when compared to actual behavior – which can suffer from tactical promotions more readily than deep felt intention.

    Oh, Behave!

    Our digital age provides the opportunity to link actual behavior directly to content marketing efforts. Metrics such as time spent on site, page views per session, repeat visits, and even click-throughs can indicate activity from the result of content marketing. Marketers with ecommerce capabilities can measure the ultimate behavior, transaction, and the role content plays on cross-sell, up-sell, and retention, amongst other metrics.

    A Little Experiment

    Our forefathers in direct marketing have passed along to us in modern day integrated marketing the building blocks of segmentation, test/control, A/B testing, and other disciplines based in the creation of Experimental Design.

    On the most basic of levels, a simple Experimental Design will hypothesize what your Content Marketing Strategy aims to achieve on behalf of the Marcomm objective, then puts in place a test to measure it. Choose a target segment that you believe will be most influenced by your content efforts and test that against a secondary segment. Or take a key segment and randomly separate out a test portion (those who receive the content) and a control portion (those who do not) and measure the effect over time. You’ll need the assistance of a data analyst, but will be pleased with the quality of measurement your data will unleash.

    It’s in the Hole!

    While this is a simple primer of a checklist for involving measurement in your content marketing strategies, remember these two key points:

    1.Measurement is about planning. And if we fail to plan…..
    2.More than simply protecting your investment, measurement is about learning – and applying these learnings toward enhanced engagement and increased results.
    Keith Wiegold is Chief Content Evangelist at Nutlug Content Marketing, and creator of C.A.R.E ™, a proprietary strategic framework for Customer Acquisition and Retention through Engagement. He can be reached at keith[at]marketingcontentstrategy.com.

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