The Senior Lending Network announced the official launch of its Bank Direct Partner Program. The new initiative enables community and regional banks to seamlessly integrate reverse mortgages into their platforms while leveraging the Senior Lending Network brand.
The partnership allows banks to tap into the company’s proven tools, experience, and industry methodologies from its in- house operations, technology, training, and marketing teams said a company statement.
The SLN’s first Bank Direct partner is Champaign, Ill.-based Busey Bank. With more than 40 branches in three states, Busey has a wealth of experience in personal and business banking, and wealth management.
"Our product is specifically tailored for senior citizens, and if this program is going to successfully reach its intended demographic, we need partners that are trusted entities within their communities," said David Peskin, Senior Lending Network CEO. "To have the opportunity to invent a new angle in the industry — especially with a partner like Busey — marks the beginning of an exciting era for all of us."
The SLN also offers brokers the ability to leverage the company’s brand with its Partner Program that was introduced at the end of last year.