“Unlocking the Mature Market’s “secret code” for sales and marketing effectiveness.”
Learn and apply cutting-edge market segmentation research in both “Business to Business” and Direct to Consumer” customer groups on May 7, 2008 at 12PM (EST).
- I will share the look and smell of the 4 senior segments, and prep salespersons on how to anticipate the buying motivations, concerns, and “watering holes” for each segment.
- I will unpack the 4 B to B segments as well, and show them how to properly match up with a referring fit.
- Lastly, I will give the attendees an “Insight Matrix” for both D/C and B/B customer groups. This worksheet will give them a guide from which they can plan their penetration strategy.
Be sure to sign up quick, only a few spots left! Must be signed up by May 6th at 5pm PST.