New survey results show that 11 percent of online consumers are currently connected with their bank or credit union through a social site, and more than one-third (36 percent) of those not connected are interested in doing so according to Fiserv. Interest remains high for Gen Y Consumers, with 45 percent saying they’re connected to [...]

Whether it’s Nike using Michael Jordan to inspire consumers to “Just Do It” or William Shatner telling you to negotiate a better hotel rate, companies across the globe turn to celebrities to build their brands and the reverse mortgage business is no different. People like Robert Wagner and James Garner helped to build some of [...]

When it comes to marketing reverse mortgages, celebrities have been the dominant vehicle to deliver the message to the masses and if it’s working, why change?  But with market penetration for reverse mortgages estimated to be around 2% of the eligible population, some feel the need for change couldn’t be more clear. “The message in [...]

Reverse mortgage lenders using Google Adwords to reach borrowers have a new way to track phone calls generated from the ads.  Released earlier this month, the new feature allows advertisers to track responses using Google Voice. According to Google, when a user calls the number listed in the ad, the call is automatically routed to [...]

Better be careful the next time you use Social Media for your reverse mortgage business according to a mortgage lending update from Patton Boggs. Whether your company uses Twitter, Facebook, or any other form of social media, it’s widely considered a form of advertising, triggering various state and federal disclosure requirements and it’s critical that [...]

It comes as no surprise that a survey recently released by Pew Research Center shows young adults to be the largest consumers of social media. According to Pew Research Center’s Internet and American Life Project Survey, 86% of online adults ages 18 to 29 said that they use social media sites such as Twitter, Facebook [...]