The number of American seniors is rising with the influx of baby boomers crossing the retirement threshold, and with this comes an increase in the number of lesbian, gay, bisexual, and transgender (LGBT) seniors. To meet the retirement needs of the growing population, some companies are offering housing solutions, including reverse mortgages, and are increasing [...]

While many reverse mortgage lenders have made use of client testimonials in order to spread word of mouth about product offerings, American Advisors Group has launched a new print publication featuring client success stories to use in its marketing and sales process. Rolled out just this week, AAG says it already is seeing positive feedback [...]

It’s no secret that direct mail has its fair share of compliance costs, and that the process of launching a campaign can be complex when various state regulations are considered. And regulators may be getting even more vigilant, according to some in the industry, which may make it more appealing to spend marketing dollars elsewhere. Several [...]

Baby Boomers remain a growing demographic when it comes to online users and social media fanatics, with nearly 60% more 55+ Facebook users just since last year, according to iStrategy Labs. While the reverse mortgage industry is admittedly a little slow to occupy the online space, some companies are beginning to make full use of [...]

New survey results show that 11 percent of online consumers are currently connected with their bank or credit union through a social site, and more than one-third (36 percent) of those not connected are interested in doing so according to Fiserv. Interest remains high for Gen Y Consumers, with 45 percent saying they’re connected to [...]

Whether it’s Nike using Michael Jordan to inspire consumers to “Just Do It” or William Shatner telling you to negotiate a better hotel rate, companies across the globe turn to celebrities to build their brands and the reverse mortgage business is no different. People like Robert Wagner and James Garner helped to build some of [...]