After having spent years as the face of reverse mortgages for several companies in the industry, the Robert Wagner campaign is finally getting a makeover. This time, Wagner will appear in TV commercials for Urban Financial Group along with his adult daughter, Katie, who has held several TV and film roles, including some with her [...]

Reverse mortgage TV ads have long been the driving force behind building awareness for the loans as well as educating the general public about the ins and outs of the products. Those advertisements often hinge on the voice of a celebrity spokesperson, as in the case of Robert Wagner (Urban Financial) or Fred Thompson (American [...]

With the onslaught of seniors occupying the online space and increasingly using search engines to research the products and services they seek, online marketers, including reverse mortgage lenders, are taking specific actions to cater directly to that population. What they’re finding is that while a direct sales approach may work for some age groups, a [...]

The number of American seniors is rising with the influx of baby boomers crossing the retirement threshold, and with this comes an increase in the number of lesbian, gay, bisexual, and transgender (LGBT) seniors. To meet the retirement needs of the growing population, some companies are offering housing solutions, including reverse mortgages, and are increasing [...]

While many reverse mortgage lenders have made use of client testimonials in order to spread word of mouth about product offerings, American Advisors Group has launched a new print publication featuring client success stories to use in its marketing and sales process. Rolled out just this week, AAG says it already is seeing positive feedback [...]

It’s no secret that direct mail has its fair share of compliance costs, and that the process of launching a campaign can be complex when various state regulations are considered. And regulators may be getting even more vigilant, according to some in the industry, which may make it more appealing to spend marketing dollars elsewhere. Several [...]