More lenders are turning to social marketing on the web to promote their reverse mortgage business using tools like Facebook and Twitter.  Even the National Reverse Mortgage Lenders Association started hosting marketing panels on social media tools during its road show and as someone who participated, it’s clear that people in our industry are […]

LTC Expert Publication’s announced that it’s expanding LTC Social Mark 2.0 program to other industries after seeing how successful it was for senior service providers.  The program helps companies get involved in the basics of social media marketing.
Originally developed for the busy elder care, home care, or senior service provider business owner in February […]

Wouldn’t it be nice to run your reverse mortgage commercial only in front of the viewers who eligible or had interest in the product?  Soon cable TV operators will be able to offer "addressable" ads onto the television.  "It hasn’t really been done on TV before," said Mike Eason, chief data officer of Canoe Ventures, […]

Over the weekend I was reading some of the comments on RMD and many of them were geared towards the Wall Street Journal describing a reverse mortgage as a product which sold your home to a bank.  Each of us has put lots of work into teaching people that a bank doesn’t own your home […]

A new report from Accenture found that Baby Boomers are embracing consumer technology applications nearly 20 times faster than younger generations.  The report surveyed 3000 consumers across the US, representing all geographic regions.
Accenture’s Consumer Electronics Products and Services report shows that Boomers

Federal and state officials are cracking down on foreclosure-rescue scams, the Obama administration said yesterday as it pledged to take on scams that target borrowers who are trying to save their homes.  The Justice Department, the FTC, HUD, and state and local law enforcement will align their responses to these scams to protect homeowners, […]