Despite an increase in the number of baby boomers using the internet, reverse mortgage lenders tell RMD finding consumers on the web and converting them into closed loans continues to be a challenge.
Several reports have shown that seniors are turning to the internet more and more for information on a regular basis.  In fact, a [...]

The US Department of Housing and Urban Development is embracing social media by spreading news and information through tools like Facebook, Twitter, and YouTube
“When you are seeking information, nothing is more frustrating than not being able to contact someone who can help you get answers to your questions,” said HUD’s web communications architect, Eileen Coleman. [...]

New research shows that reverse mortgage lenders who aren’t using utilizing the web and social media are missing a growing opportunity to reach seniors.
According to a new report from AARP, more than 25% of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter.  Additionally, almost half of those surveyed between the [...]

Reverse mortgage lenders using direct mail pieces which look like it was sent from a government entity is certainly not the way the majority of companies market their business but it continues to happen. Another case was recently discovered by NBC 12 in False Foreclosure notices.
One reverse mortgage lender which portrayed itself as Government Loan [...]

Still waiting to get your reverse mortgage company online and active in the social media space?
According to a new study from Burst Media, 47.5% of online boomers had a social network profile in June 2009. Deloitte found 46% of boomer respondents said they maintained a social network profile—an important difference from simply creating one and [...]

A new study from Harris Interactive found that only two in five Americans read a newspaper everyday, however the remaining daily newspaper readership skews heavily toward the older age groups.
Almost two-thirds of those ages 55+ (64%) say they still read a daily newspaper almost every day while younger Americans read newspapers less often.

The Federal Housing Administration’s Mortgagee Review Board (MRB) announced yesterday that it was taking action against Cooper and Shein, LLC (dba Great Oak Lending Partners) for misleading advertising practices.
The Timonium, MD based lender was placed on probation for a period of six months and the MRB imposed a monetary penalty in the amount of $11,000.  [...]