Top-10 reverse mortgage lender American Advisors Group will launch five new TV commercials this week, each starring its spokesman, former Senator Fred Thompson. Another first for AAG: the spots will air on national news networks including ABC, NBC, and CBS. “It’s a credit to the industry,” says Teague McGrath, director of marketing for AAG. “Networks are [...]

Website compliance can be a difficult landscape to navigate with the changing state of regulations as well as the federal and state rules that may not be consistent across the board. A webinar panel hosted Thursday by Reverse Fortunes sought the input of regulatory experts in the reverse mortgage industry on how lenders and originators [...]

More lenders are turning to the Web to generate leads for reverse mortgages because it provides benefits that more traditional methods can’t match. For Genworth Financial Home Equity Access (GFHEA), the Internet provides a better way to generate a consistent number of leads for their originators. As a result, it has shifted resources online because [...]

After having spent years as the face of reverse mortgages for several companies in the industry, the Robert Wagner campaign is finally getting a makeover. This time, Wagner will appear in TV commercials for Urban Financial Group along with his adult daughter, Katie, who has held several TV and film roles, including some with her [...]

Reverse mortgage TV ads have long been the driving force behind building awareness for the loans as well as educating the general public about the ins and outs of the products. Those advertisements often hinge on the voice of a celebrity spokesperson, as in the case of Robert Wagner (Urban Financial) or Fred Thompson (American [...]

With the onslaught of seniors occupying the online space and increasingly using search engines to research the products and services they seek, online marketers, including reverse mortgage lenders, are taking specific actions to cater directly to that population. What they’re finding is that while a direct sales approach may work for some age groups, a [...]