Communicating with borrowers online and generating Internet leads may be the future of reverse mortgage originations, and some lenders are already starting to target the growing online market. One day, they say, online will replace television for reverse mortgage leads. But there are some distinct differences between the online borrower and the kitchen table borrower, [...]

When it comes to marketing reverse mortgage products, there are a few important factors that are often overlooked. The biggest myth? The idea that there is such a thing as a “boomer market.” Those Americans born between 1946 and 1964 number in the range of 77 million according to census data. Increasingly, those in their [...]

Top-10 reverse mortgage lender One Reverse Mortgage, a division of Quicken Loans, has partnered with the fledgling baby boomer-focused webiste Older Not Dead.com. The site, which says it is directed at the already immense, and rapidly growing, baby boomer generation, promotes the premise: “You’re just older. You’re not dead.” The One Reverse partnership formed based on [...]

Top-10 reverse mortgage lender American Advisors Group will launch five new TV commercials this week, each starring its spokesman, former Senator Fred Thompson. Another first for AAG: the spots will air on national news networks including ABC, NBC, and CBS. “It’s a credit to the industry,” says Teague McGrath, director of marketing for AAG. “Networks are [...]

Website compliance can be a difficult landscape to navigate with the changing state of regulations as well as the federal and state rules that may not be consistent across the board. A webinar panel hosted Thursday by Reverse Fortunes sought the input of regulatory experts in the reverse mortgage industry on how lenders and originators [...]

More lenders are turning to the Web to generate leads for reverse mortgages because it provides benefits that more traditional methods can’t match. For Genworth Financial Home Equity Access (GFHEA), the Internet provides a better way to generate a consistent number of leads for their originators. As a result, it has shifted resources online because [...]