Reverse Mortgage Directory announced it has added additional lead filters geared towards increasing reverse mortgage lead quality and client productivity. The company operates Reverse Mortgage Adviser, a website that provides objective reverse mortgage information to seniors and their families. Interested borrowers are connected to a reverse mortgage specialist in their local area.

UK based Responsible Equity Release announced it’s preparing to enter the reverse mortgage market in the United States and rolled out a “Drawdown Clock“. Developed in conjunction with “Statitician to the Stars” William M.Briggs, Professor of Statistics at Cornell University, the clock shows the number of reverse mortgages taken out over the life of the [...]

Silver Planet announced a new partnership with NewRetirement, a website dedicated to helping people concerned about retirement find the information they need to create a secure future. Founded in 2008, Silverplanet is a web site developed to empower baby boomers and seniors to age with a “choice” said a company statement.

While Google already helps reverse mortgage lenders generate leads through Pay Per Click (PPC) ads, the search engine announced it was starting to test Comparison Ads. The new format allows user to compare multiple relevant offers and make ads more  useful for users.  Comparison ads also helps advertisers reach the people who are most interested [...]

Online lead provider Reverse Mortgage Adviser announced it’s making it easier for lenders to connect with borrowers by having their online inquiries verified by TARGUSinfo, a leading provider of On-Demand InsightsSM about prospects and customers. “When homeowners visit our site, it’s typically to orient themselves with the facts and find a safe place to research [...]

Security One Lending has acquired Comfortable Retirement, a consumer direct marketing firm that specializes in the senior market.  Comfortable Retirement generates leads through television advertising by educating seniors on the benefits of reverse mortgages, very ala “Robert Wagner”.   Comfortable Retirement will continue to provide reverse mortgage leads to its existing clientele, which now will include [...]