Last chance to sign up for a free webinar on how to lower your reverse mortgage lead costs from Reverse Fortunes.
With the costs of leads continuing to rise, Reverse Fortunes will teach you proven and achievable strategies to lower your lead cost per transaction.
They will cover:

Internet leads: How to work in a competitive market
Referrals: Have you given [...]

New Retirement released a new reverse mortgage calculator available to both consumers and website providers through a widget that can be placed on their website.
Designed for seniors and their relatives, the calculator uses homeowners ages, home values, and the balance on any mortgages or liens to calculate the estimated loan amount said the company.

Reverse Mortgage Directory announced it has added additional lead filters geared towards increasing reverse mortgage lead quality and client productivity.
The company operates Reverse Mortgage Adviser, a website that provides objective reverse mortgage information to seniors and their families. Interested borrowers are connected to a reverse mortgage specialist in their local area.

UK based Responsible Equity Release announced it’s preparing to enter the reverse mortgage market in the United States and rolled out a “Drawdown Clock“.
Developed in conjunction with “Statitician to the Stars” William M.Briggs, Professor of Statistics at Cornell University, the clock shows the number of reverse mortgages taken out over the life of the program [...]

Silver Planet announced a new partnership with NewRetirement, a website dedicated to helping people concerned about retirement find the information they need to create a secure future.
Founded in 2008, Silverplanet is a web site developed to empower baby boomers and seniors to age with a “choice” said a company statement.

While Google already helps reverse mortgage lenders generate leads through Pay Per Click (PPC) ads, the search engine announced it was starting to test Comparison Ads.
The new format allows user to compare multiple relevant offers and make ads more  useful for users.  Comparison ads also helps advertisers reach the people who are most interested [...]

Online lead provider Reverse Mortgage Adviser announced it’s making it easier for lenders to connect with borrowers by having their online inquiries verified by TARGUSinfo, a leading provider of On-Demand InsightsSM about prospects and customers.
“When homeowners visit our site, it’s typically to orient themselves with the facts and find a safe place to research [...]