Google (NASDAQ:GOOG), which has been allowing users to search for mortgage products through its Google Advisor search platform, has cut all but five states from its mortgage search capabilities, according to lead blog Lead Critic. The lead provider and search giant came under examination from state regulators and upon the determination that Google lacks the [...]

Leads provider and online reverse mortgage information hub Reverse Mortgage Directory has introduced the use of estimated home value (EHV) information from TARGUSinfo as a measure to further verify lead information for its lender clients. With the use of TARGUSinfo’s home value data, Reverse Mortgage Directory can verify home values in the case of any [...]

ReverseFortunes.com, a customer relationship manager (CRM) that also offers training and marketing materials to its customers, is branching out and is launching Lead Central as a way to streamline the reverse mortgage lead purchasing process for originators. Lead-seeking originators can use the site’s Lead Central tool, view the lead-providers, read about them or visit their [...]

Google (NASDAQ:GOOG) took its first step into the mortgage business when it launched a comparison ads program in 2009 and initial results suggest it was a success for advertisers. An independent study from Leads360 showed consumers using Google’s comparison ads converted better than any other lead provider.  As a result of its success, the search giant is [...]

Only one year into the business, Google’s mortgage comparison ads convert into closed loans better than any other lead provider, says a new report from Leads360. Despite rates being at historical lows in 2010, government regulation and the changing composition of the mortgage sales structure had a big impact on the number of leads purchased according [...]

As the secondary market for reverse mortgages continues to fluctuate, the importance of how much it costs to generate a lead has never been greater.  In theory, with margins coming down, the cost of buying leads should follow. “They’re so expensive with where the margins are right now,” says Josh Shein, President of Great Oak Lending [...]