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Leads

NRMLA Ethics Advisory: Offering Financial and Insurance Products & Lead Generation

July 2nd, 2009  |  by John  |  published in Leads, NRMLA, News, Reverse Mortgage

The National Reverse Mortgage Lenders Association issued two new Ethics Advisories which outline the expected standards and practices in selling other financial and insurance products as well as standards for mortgage lead generation activities.
The first Advisory 2009-01 “Ethical Offers of Other Financial and Insurance Products and Services”  discusses ethical practices in which members […]


LendingTree Enhances Reverse Mortgage Lead Exchange

March 30th, 2009  |  by John  |  published in Leads, News, Reverse Mortgage

LendingTree recently rolled out several new lender-facing products geared towards helping LendingTree Exchange lenders be successful with consumers looking for the right loan advice and solution.
"Our goal is to remain an essential and important partner to our Lender Exchange, providing them a consistent source of high-quality consumers who are ready to work with top-notch […]


The Life Of A Reverse Mortgage Lead

March 18th, 2009  |  by John  |  published in Commentary, Leads, News, Reverse Mortgage

Last week I received a call from a senior that had requested information about reverse mortgages over a year ago.  I haven’t been originating loans in order to focus on growing RMD, so when I received the phone call it caught me a bit off guard.
The gentleman had requested some basic information about reverse mortgages, […]


Senior Leads Online Announces Integration with Reverse Vision

February 25th, 2009  |  by John  |  published in Leads, News, Reverse Mortgage

Reverse mortgage lead provider Senior Leads Online announced that its customers now have the ability to seamlessly upload reverse mortgage leads into Reverse Vision’s origination software.  The Reverse Vision integration is the latest in a series of upgrades the company has made to support data transfer into systems like Salesforce and other sales management […]


The Reverse Mortgage Seduction, AARP Details Tactics Used By Lead Providers

February 10th, 2009  |  by John  |  published in Leads, News, Reverse Mortgage

AARP’s Bulletin Today published an interesting Scam Alert which covers shady tactics used by some reverse mortgage lead providers.  In Reverse Mortgage Seduction, writer Sid Kirchheimer  details how companies are deceptively marketing reverse mortgages as an official government offering to retirees.   
The article describes a postcard from National Data Research that promises the chance […]


LendingTree Enters The Reverse Mortgage Business

January 28th, 2009  |  by John  |  published in Leads, News, Reverse Mortgage

LendingTree recently announced that it launched a reverse mortgage service for senior homeowners looking to talk with lenders.  The Charlotte, NC based company started providing brokers leads in 1998 through its lead exchange and grew into one of the largest lead providers in the country.  As its business contracted, it shouldn’t be any huge […]


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