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Guardian First

Urban Hires Former Generation Exec to Run Wholesale and Retail

January 6th, 2012  |  by Elizabeth  |  published in Guardian First, News, Reverse Mortgage

Top-5 reverse mortgage lender Urban Financial today announced it has hired Sherry Apanay, former Generation executive vice president to run its retail and wholesale sales channels. Additionally, the company announced it has hired former EquiPoint Financial acting president, Kristen Sieffert, to oversee project management of its call centers. “At Urban, we’re intent on growing loan [...]


Friday Round-Up: Urban-Guardian Deal Done, Canada Reverse Mortgages For Ages 55+

June 10th, 2011  |  by Elizabeth  |  published in Guardian First, News, Reverse Mortgage, Video

In case you missed it…here’s what happened in reverse mortgage news this week. Urban Financial finalized its acquisition of Guardian First Funding, along with its Robert Wagner campaign. Backed by Knight Capital Group (NYSE: KCG), the acquisition brings Guardian’s call center-driven retail model and rights to its Robert Wagner marketing campaign to the Urban Financial [...]


Urban Closes Guardian Acquisition, Prepare for Robert Wagner Reboot

June 8th, 2011  |  by Elizabeth  |  published in Guardian First, News, Reverse Mortgage, Reverseit

Urban Financial Group has finalized a deal this week to acquire Guardian First Funding Group for an undisclosed sum. Backed by Knight Capital Group (NYSE: KCG ), the acquisition brings Guardian’s call center-driven retail model and rights to its Robert Wagner marketing campaign to the Urban Financial brand and operations. Urban announced the deal in October, [...]


Urban Gets HMBS Approval, First After New GNMA Requirements

April 20th, 2011  |  by John  |  published in GNMA, Guardian First, News, Reverse Mortgage, Reverseit

Urban Financial Group is the first lender to receive its Ginnie Mae HMBS issuer approval after the agency lifted the moratorium at the end of last year. The addition of Urban brings the total number of approved HMBS issuers to 10 according to a Ginnie Mae spokesperson. Earlier this year, GNMA increased net worth requirements [...]


Reverse Mortgage Margins Fall, Price of Leads to Follow?

March 3rd, 2011  |  by John  |  published in Guardian First, Leads, Liberty Reverse, News, Reverse Mortgage, Reverseit

As the secondary market for reverse mortgages continues to fluctuate, the importance of how much it costs to generate a lead has never been greater.  In theory, with margins coming down, the cost of buying leads should follow. “They’re so expensive with where the margins are right now,” says Josh Shein, President of Great Oak Lending [...]


FHA’s HECM Saver Roll Out a Success? For Some

February 2nd, 2011  |  by John  |  published in FHA, Guardian First, Liberty Reverse, Live Well Financial, MetLife, News, NRMLA, Reverse Mortgage

Only a few months after the release of the HECM Saver in October 2010, the new product is gaining traction with some lenders, while others are just starting to turn their attention to the low cost reverse mortgage product. Different than the Federal Housing Administration’s HECM Standard, the Saver provides consumers access to a reverse [...]


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