It’s no secret that direct mail has its fair share of compliance costs, and that the process of launching a campaign can be complex when various state regulations are considered. And regulators may be getting even more vigilant, according to some in the industry, which may make it more appealing to spend marketing dollars elsewhere. Several [...]

A TV advertising campaign can do wonders for a reverse mortgage business, but for many in the industry, the cost is out of reach. Those who do have successful campaigns warn that TV is not for those who are not 100% committed to the long haul, and that working with a spokesperson is the best [...]

A group of Coalition for Independent Seniors (CIS) board members headed to Washington, D.C. last week, finding themselves in a much better position than they experienced last year. For the first time in two years, the HECM product doesn’t require any additional financial support from lawmakers on Capitol Hill. “The difference is that we’re not [...]

After suffering the effects of a direct marketing campaign gone wrong, American Advisors Group CEO Reza Jahangiri spoke with RMD about how one mistake can impact the entire way a reverse mortgage lender does business. The direct mail piece was sent by a third party and not only cost AAG financially to resolve the matter, but [...]

American Advisors Group is moving into a new 22,000 sq. ft headquarters in Orange, California, to accommodate a growing number of loan officers and operational support to handle an anticipated volume increase in 2011. The new space has the ability to house over 100 loan officers and is the next step in an aggressive growth plan for [...]

Whether it’s Nike using Michael Jordan to inspire consumers to “Just Do It” or William Shatner telling you to negotiate a better hotel rate, companies across the globe turn to celebrities to build their brands and the reverse mortgage business is no different. People like Robert Wagner and James Garner helped to build some of [...]