With Mitt Romney showing a solid lead through the Republican primary elections, another clear Republican winner appears to have emerged—this time for reverse mortgage advertising. American Advisors Group spokesman Fred Thompson, the former Republican senator who, in 2008, made a run for the Republican candidacy, has appeared throughout the political coverage in reverse mortgage ads [...]

Top-10 reverse mortgage lender American Advisors Group will launch five new TV commercials this week, each starring its spokesman, former Senator Fred Thompson. Another first for AAG: the spots will air on national news networks including ABC, NBC, and CBS. “It’s a credit to the industry,” says Teague McGrath, director of marketing for AAG. “Networks are [...]

Reverse mortgage TV ads have long been the driving force behind building awareness for the loans as well as educating the general public about the ins and outs of the products. Those advertisements often hinge on the voice of a celebrity spokesperson, as in the case of Robert Wagner (Urban Financial) or Fred Thompson (American [...]

While many reverse mortgage lenders have made use of client testimonials in order to spread word of mouth about product offerings, American Advisors Group has launched a new print publication featuring client success stories to use in its marketing and sales process. Rolled out just this week, AAG says it already is seeing positive feedback [...]

It’s no secret that direct mail has its fair share of compliance costs, and that the process of launching a campaign can be complex when various state regulations are considered. And regulators may be getting even more vigilant, according to some in the industry, which may make it more appealing to spend marketing dollars elsewhere. Several [...]

A TV advertising campaign can do wonders for a reverse mortgage business, but for many in the industry, the cost is out of reach. Those who do have successful campaigns warn that TV is not for those who are not 100% committed to the long haul, and that working with a spokesperson is the best [...]