Reverse mortgage lender American Advisors Group, which has more than doubled its monthly loan volume over the course of the last year, announced it is expanding to meet the needs of its growing sales force. The Irvine, California-based lender said today it plans to expand its headquarters to nearly twice the size, by moving into [...]

Why are the majority of reverse mortgage spokesmen men? And what has made former actors such as Robert Wagner such effective reverse mortgage representatives in today’s market? A New York Times article published this week aimed to find out. As Americans age, so have the celebrity spokesmen who cater to them, the Times writes. Case [...]

With Mitt Romney showing a solid lead through the Republican primary elections, another clear Republican winner appears to have emerged—this time for reverse mortgage advertising. American Advisors Group spokesman Fred Thompson, the former Republican senator who, in 2008, made a run for the Republican candidacy, has appeared throughout the political coverage in reverse mortgage ads [...]

Top-10 reverse mortgage lender American Advisors Group will launch five new TV commercials this week, each starring its spokesman, former Senator Fred Thompson. Another first for AAG: the spots will air on national news networks including ABC, NBC, and CBS. “It’s a credit to the industry,” says Teague McGrath, director of marketing for AAG. “Networks are [...]

Reverse mortgage TV ads have long been the driving force behind building awareness for the loans as well as educating the general public about the ins and outs of the products. Those advertisements often hinge on the voice of a celebrity spokesperson, as in the case of Robert Wagner (Urban Financial) or Fred Thompson (American [...]

While many reverse mortgage lenders have made use of client testimonials in order to spread word of mouth about product offerings, American Advisors Group has launched a new print publication featuring client success stories to use in its marketing and sales process. Rolled out just this week, AAG says it already is seeing positive feedback [...]