Have you ever considered buying leads from a non-profit, consumer advocacy referral service? Consumer advocacy? Ha! These lead companies are trying to sell consumers information at the end of the day but are disguising their efforts as a service to help seniors. These services are highly suspect as to whether they are soliciting loans from […]

Ouch baby, nothing like the metal chair over the back! It seems like the market has a sleeper hold on the parent company of Financial Freedom, IndyMac Bank posted a loss of $184.2 million, or $2.27 per share, for the quarter ended March 31. In the same period last year, it earned $52.4 million, […]

Have you ever typed in www.reversemortgage.com? Guess where it goes….keep reading if you’re too lazy to click on the link. Whomever was responsible for acquiring that domain was a genius. What’s the value of that domain? A ton of money…..sadly, not enough to re-capitalize IndyMac… When it comes to branding, a company and/or […]