Appraisal management company Landmark Network, owner of Landmark Reverse, announced last week it has established a new sales office based in Atlanta. The expansion follows Landmark’s recent acquisition of All Reverse Appraisals and contributes to Landmark’s 2011 overall growth plans.

“We look forward to building on our solid base of clients in the southeast by putting feet on the ground. While we strongly believe in the efficient use of technology, sometimes you can’t beat old fashioned face-to-face customer service,” said Erik Richard, CEO of the Landmark companies.

Landmark’s Atlanta branch manager, Kevin Malin, will be tasked with the expansion of Landmark’s footprint in the southeastern region. The move comes following other company growth including a doubling of its Sherman Oaks, Calif.-based facilities. Landmark now operates in 49 states and Puerto Rico.

The new office will mainly serve at first as a sales hub for Landmark, which is poised for growth under Malin’s leadership and will allow Landmark to work even more closely with its clients based in the eastern and southern regions. The Atlanta location, Richard says, allows Landmark to target all of the southern states.

“We want to make sure our clients get all the support they need when it comes to valuation services, and we want to have a more active role in the operations of our clients,” Richard said. While Landmark has previously been equipped to support the east coast market, he said, the regional office should help build the company’s network. The geographic expansion may extend beyond Atlanta; Landmark has its sights set on a Boston-based office later this year.

Written by Elizabeth Ecker