One Reverse Mortgage announced Henry Winkler as its new spokesperson on Tuesday.  Known to most as “The Fonz” or Arthur Fonzarelli from Happy Days, he is also a published children’s author, producer, and has planned appearances on the upcoming second season of USA Network’s Royal Pains.

“As we began the search for a spokesperson, our criteria was simple – we insisted on a person of great character who could help us spread the word about reverse mortgages and our company,” said Jay Farner, CEO of One Reverse Mortgage. “Henry embodies this quality and has shown, through his excellence as an actor, children’s author and family man that he represents all that One Reverse Mortgage is about.”

The Fonz joins the ranks of Robert Wagner and Fred Thomspon as celebrity representatives for reverse mortgage lenders.  Farner said Winkler’s integrity will be very helpful in extending its reach with retirees and seniors, “allowing us to open the dialogue about reverse mortgages and the many benefits they offer folks 62 or older,” he said.

“Once I learned of the work One Reverse Mortgage was doing to help seniors, I was immediately interested,” Winkler said. “I have always been committed to helping others, and I see my work here as the next step in that effort. Reverse mortgages provide homeowners with options, and unfortunately, not enough people know they exist. If I can help just one person save his or her home or live a happier retirement, my efforts will be well worth it.”

To watch the new video, check out their website.