Generation Mortgage Company, a retail and wholesale reverse mortgage lender continues to maintain its prominence as the highest-ranked privately owned reverse mortgage lender in the nation, according to a March 2010 report from Reverse Market Insight.

“High standards of service and a commitment to putting the needs of the senior homeowner first are the reasons Generation Mortgage continues to be one of the top reverse mortgage companies in the country,” said Scott Peters, President and CEO, Generation Mortgage.

According to Reverse Market Insight’s March report, Generation Mortgage ranks sixth in the nation as a provider of reverse mortgage HECM (Home Equity Conversion Mortgage) loans and had nearly a 50 percent increase in its retail market share for the first quarter of 2010 compared with first quarter 2009.

“Senior homeowners are looking for more ways to increase their nest egg, and they want a company they can trust to maximize the outcome of a reverse mortgage,” said Sherry B. Apanay, Executive Vice President, Sales, Generation Mortgage. “Generation Mortgage’s increased retail market share is a result of our singular focus on the reverse mortgage business and the financial concerns of our senior market.”