Guardian First Funding Group announced the addition of two former key executives from the Senior Lending Network and the addition of  legendary actor Robert Wagner as the company’s spokesperson.

Mr. Wagner will appear in all of Guardian First Funding Group’s print, television and web site advertising said a company statement.  In his role as spokesperson, Mr. Wagner will educate Americans about the importance of reverse mortgages.

David Peskin, former CEO of the Senior Lending Network will serve as Chairman of Guardian First Funding Group and will use his secondary market expertise to attract strategic capital partners.

“I am pleased to join Guardian First Funding Group and help implement its vision. I believe that Guardian is well-positioned for future growth and am excited to work with the team.” said David Peskin.

Also joining Guardian First Funding Group is Kenneth Peskin who will serve as chief operating officer. In his role, he will transition Guardian from broker to banker and will focus his attention on gaining efficiencies through new technologies and expanding the company’s banking licenses.

Both David Peskin and Kenneth Peskin will hold seats on Guardian First Funding Group’s Board of Directors.

“It’s an honor to be working with two individuals with so much experience in building a reverse mortgage business,” says Jason Levy, chief executive officer.  “We have a long-standing working relationship and I am confident and excited about our future,”

“Additionally, we could not be more excited and honored to work with such an expressive and endearing talent. Mr. Wagner’s work with the reverse mortgage industry adds credibility and importance to our product and our industry, His knowledge and compassion for the product has given a huge boost to our industry and our  advertising efforts.” added Levy.

Guardian First Funding Group believes these changes will further fuel growth. Increasing the sales staff and grooming existing loan officers has been a large focus and that can be seen in their originations.  The company has increased its sales force by 50% in just the last quarter of 2009.

Guardian First Funding Group will continue to advertise aggressively to meet the growing needs of its direct-to-consumer call center.  “Our business model affords a great deal of time to explain, nurture and support seniors as they make critical decisions about their financial well-being.” said Levy.

Note – volume for October, November, December was provided by Guardian