For example, as an older baby boomer, I watched both of my parents, who were born at the end of World War I, view their first TV shows in the early 50s. While they were reluctant and selective viewers at first, they both became avid viewers watching most anything of real interest. My grandparents who were both born 25 years after the end of the Civil War were the same; however, they adapted less rapidly than my parents. Why would it be any different with seniors now?

We are all aware that the initial growth of both the PC and Internet rose from the needs primarily of the baby boomer generation in business. It would be astounding if we did not increase our use of it, especially as the Internet becomes more and more convenient to use for viewing many TV news and entertainment shows than even television itself.

The problem with Internet marketing to seniors is getting accurate and meaningful data on the specific use of this medium by those seniors. Finding out where large segments of the senior population go on the Internet right now would be very helpful. Some of the data has been very vague and weak on this matter. For instance, some marketing advisors merely point out the sites created and still hosted primarily for seniors. Others supply data based on senior usage over the entire period that a website has been up. It is data on very current trends that would be most helpful (hint, hint).

Internet marketing consultants who simply advise reverse mortgage originators on how to advertise to seniors on the Internet may prosper for a while but long-term, if they fail to provide relevant data on where to advertise based on verified marketing success, they should see their consulting businesses dry up.