Just weeks after raising $4 million from JAM Equity Partners, American Advisors Group (AAG) has started a two-part national television campaign with personalized stories of how reverse mortgages have saved homes and rescued lifestyles of senior citizens.

“We have testimonials from people in tears of joy because this financial product has saved them from dire situations,” said Teague McGrath, Vice-president, Marketing.

The first phase of the television campaign is currently running on network and cable stations across the country said a company statement.  The next set of commercials will feature customer testimonials emphasizing the benefits of reverse mortgages and how it has helped seniors overcome serious financial hardship.

Beginning in October, AAG told RMD that its marketing campaign will feature a celebrity spokesperson, widely recognized and representative of the company’s values of transparency and expertise. In this campaign, the company will expand efforts to “tell the great news story about reverse mortgages through more, everyday experiences of seniors,” said McGrath.