Online lead provider Reverse Mortgage Adviser announced it’s making it easier for lenders to connect with borrowers by having their online inquiries verified by TARGUSinfo, a leading provider of On-Demand Insights^SM about prospects and customers.

“When homeowners visit our site, it’s typically to orient themselves with the facts and find a safe place to research their reverse mortgage options,” said Gretchen Williams, director of sales and customer relations, Reverse Mortgage Directory. “Through our relationship with TARGUSinfo, our reverse mortgage network of lending partners will receive an even higher quality of borrower with the most accurate and up-to-date contact information available.”

By integrating with the TARGUSinfo on-demand network, RMA is able to identify, verify, and score customers at the moment of contact.  According to the press release, TARGUS uses patented processes to link together the most complete and accurate name, address and phone data–helping leading lead generators, aggregators and other organizations increase revenue, create more satisfying experiences and produce savings from new efficiencies.

“For many online lead management programs, it all starts with verification—making sure a lead can be contacted,” said David Wengel, general manager, TARGUSinfo.
“ReverseMortgageAdviser.com delivers a great resource for homeowners and offers an even greater service by making sure inquiries can be quickly and efficiently connected to potential lenders with confidence.”