Security One Lending has acquired Comfortable Retirement, a consumer direct marketing firm that specializes in the senior market.  Comfortable Retirement generates leads through television advertising by educating seniors on the benefits of reverse mortgages, very ala “Robert Wagner”.  

Comfortable Retirement will continue to provide reverse mortgage leads to its existing clientele, which now will include Security One Lending.

“This particular acquisition is intriguing to us as we look to establish ourselves as a leader in the lead generation market. Security One Lending will now be a fully integrated origination company that has the ability to establish itself at the point of sale and vertically integrate its execution directly into the capital markets,” said Torrey Larsen, President of Security One Lending. “We look to use this platform as a way in which we can assist our retail and wholesale clients in business development and fulfillment.”

This announcement comes days after Security One acquired Omni Reverse, making it one of the largest reverse mortgage lenders in the country.  Details of the transaction were note disclosed.