Known for its “live transfer” leads, Reverse Lead Club (RLC) has become the nations largest reverse mortgage lead provider since its merger with Medium Click said Todd Cefaratti, President of RLC.

“The merger will enable us to provide more lead volume due to the high demand for quality reverse mortgage leads,” said Cefaratti.  RLC provides reverse mortgage leads in all 50 states through multiple channels including email marketing, internet, radio, and TV.

According to its website, Medium Click was founded in June 2007 with the primary goal of becoming a leader in search engine marketing.  With its search engine experience, Ceferatti told RMD that it has already doubled the volume of leads because of the combined companies resources. 

The deal closed on June 19th, 2009.  Details of the transaction are unknown.