Lansing, MI based Celink is celebrating its 40th year of business and despite being located in the heart of an economically troubled state like Michigan, John LaRose, CEO of Celink reflects on the past and looks with optimism to the future.

“There is an invaluable lesson organizations learn in order to weather the storms created in difficult economic times: No business is invincible and it can never take those it serves for granted,” said LaRose.

To mark the 40 year milestone, Celink retained the services of a third-party company to conduct a Client Satisfaction Survey on their behalf.  “We wanted to put our collective finger on the pulse of our clients. If 40 years has taught me anything, it’s taught me to ask the tough questions, listen to the answers, and adjust or applaud operations as the information dictates.”  Survey results can be viewed here.

Despite the challenges in the marketplace, Celink is adding between 1,500 to 2,000 new loans per month to its subservicing platform said LaRose.  The company is licensed in all 50 states, as well as Puerto Rico and the U.S. Virgin Islands and its reverse mortgage servicing portfolio exceeds $4.1 billion.