Senior Financial Corp. announced that Dan Perez has joined the company as its National Sales Director.  Perez will lead a team of reverse mortgage senior loan consultants, utilizing his extensive training and marketing background to facilitate the continued expansion of SFC into a national provider of reverse mortgages. 

“We are very pleased Dan Perez has joined our team of reverse mortgage industry experts,” said Sarah Hulbert, CEO of Senior Financial Corp. and chairwoman ex-officio of the National Reverse Mortgage Lenders Association, “Dan brings with him extensive industry experience and we look forward to working closely with him as we continue the aggressive expansion of our reverse mortgage business.”

Perez brings 20 years of mortgage banking experience and was previously an account manager with Senior Lending Network where he was responsible for the Southern California and Hawaii territories.  Prior to his position with Senior Lending Network, Perez was a relationship manager with Financial Freedom, where he developed strategic business plans and conducted training seminars for industry professionals.

Senior Financial Corp. is a privately-owned corporation specializing in a variety of products designed to meet the needs of today’s mature Americans.  Organized in 2006, Senior Financial Corp.’s management team possesses over 45 years of combined experience in helping homeowners age 62 and over convert their hard-earned equity into supplemental retirement funds.

The company has endorsed 50 HECMs YTD according to HUD’s endorsement reports.