Reverse Mortgage Daily

  • Home
  • About
  • Wholesale Lenders
  • Jobs
  • Awards
  • Advertise
  • Contact
  • Data
  • Content
  • Categories
    • Alternatives
      • EquityKey
      • REX
    • American Advisors Group
    • Chart of the Day
    • Commentary
    • Counseling
    • Data
    • Events
    • FHA
    • GNMA
    • Gov. Updates
    • International
    • Interview Series
    • Jumbo Products
    • Leads
    • Legislation
    • Lenders
    • Live Well
    • Marketing
    • MBA Reverse
    • News
    • NRMLA
    • Podcast
    • Products
      • 1st Reverse
      • Bank of America
      • Countrywide
      • Financial Freedom
      • FNMA Homekeeper
      • Generation Mortgage
      • Gold Reverse
      • Golden Gateway
      • Guardian First
      • HECM
      • JB Nutter
      • Liberty Reverse
      • Live Well Financial
      • LLS
      • MetLife
      • Quicken
      • Reverseit
      • Seattle Mortgage
      • Security One
      • Sun West
      • Virtual Bank
      • Wells Fargo
    • Rates
    • Retirement
    • Reverse Mortgage
    • Reverse Mortgage Jobs
    • Senior Housing
    • Servicers
      • Celink
      • RMS
    • Technology
      • Bay Docs
      • Mortgage Cadence
      • Reverse Vision
    • Top HECM Lenders
    • Training
    • Video
    • Warehouse Lines
  • RSS



« Reverse Mortgage Rates – April 7, 2009
HUD’s New Reverse Mortgage Counseling Protocol Includes Test For Borrowers »

Marketing Reverse Mortgages As A Government Offer? The FTC Is Watching

April 7th, 2009  |  by John Yedinak Published in Marketing, News, Reverse Mortgage  |  1 Comment

image Federal and state officials are cracking down on foreclosure-rescue scams, the Obama administration said yesterday as it pledged to take on scams that target borrowers who are trying to save their homes.  The Justice Department, the FTC, HUD, and state and local law enforcement will align their responses to these scams to protect homeowners, federal officials said.

The Treasury Department’s Financial Crimes Enforcement Network is issuing an advisory to help lenders spot loan-modification scams.  “The Department of Justice’s message is simple: if you discriminate against borrowers or prey on vulnerable homeowners with fraudulent mortgage schemes, we will find you, and we will punish you,” said U.S. Attorney General Eric Holder.

While the press conference didn’t mention anything about reverse mortgages, I’d expect the FTC to start taking action against companies in the reverse mortgage business soon.

FTC chairman Jon Leibowitz said its already brought cases against five companies. Four of the cases name companies which use "copy-cat names and logos" to try to trick homeowners into thinking they’re working with legitimate government agencies.  He added that the fifth case calls itself the "Federal Loan Modification Center" even though it has no federal connection.

We continue to see companies using marketing materials that portray HECMs as a government benefit or offer.  There have been ABC 7 specials about it and the state of Massachusetts issued a cease and desist against a company last year for the same thing.

This week, I saw a company using an envelope which was mailed from the “HECM Benefits Division” and portrays itself as a government agency.  Inside was letter which told the borrower they’ve been chosen to receive government benefits through a reverse mortgage.

This will be the next big media blow up for reverse mortgages if companies don’t start thinking about what they’re doing and stop.

Technorati Tags: Reverse Mortgage,News,HECM,FHA,HUD,Marketing

Sign up to receive free updates like this by email or subscribe by RSS feed. Thanks for reading!

  • Share this:

Email This Post Email This Post Print This Post Print This Post
    Related Posts
  • Online Mortgage Scams Shut Down, Search Engines Cut Ties
  • Reverse Mortgages Across the Globe
  • WSJ: Investigating the Nationwide Foreclosure Mess



  • http://www.denton.org Raymond

    I’ve had several past clients call me about those advertisements because they were confused about the Government’s role. I wish there was an entity at HUD or NRMLA they could send the misleading advertisements to, so the Lender could be reprimended.

.


Wholesale Lender Sponsors





Sponsors






Exclusive Training Provider







RSS Reverse Mortgage Jobs

  • Retail Sales Manager
  • Reverse Mortgage Consultant
  • Reverse Mortgage Consultant
  • Reverse Mortgage Consultant
  • Reverse Mortgage Consultant
  • Reverse Mortgage Branch Manager
  • Reverse Mortgage Consultant
  • Fed Charter Now Hiring Reverse LO's Nationally

Recent Articles

  • When Home Values Stop Falling, So Will Reverse Mortgage Volume
  • Generation Introduces New CFO, Targets Growth in 2012
  • Defendant Found Guilty in New York Reverse Mortgage Ponzi Scheme
  • Friday Round-Up: CFPB Comes Knocking, Bill to Save FHA Insurance Fund?
  • CFPB On Reverse Mortgage Deadline, Calling on Lenders
  • Bank of America to Pay $1 Billion More in Mortgage Fraud Claims
  • New Mexico Servicing Bill Could Have Reverse Mortgage Implications

Popular Posts

  • Google Shuts Down Mortgage Rate Comparison Tool
  • CFPB On Reverse Mortgage Deadline, Calling on Lenders
  • Top Reverse Mortgage Lenders Seek Growth, New Hires
  • Will New Ginnie Mae HMBS Issuers Step Up to the Plate?
  • House Bill Aims to Save FHA Mortgage Insurance Fund in "Crisis"


Our Sites

Long Term Care Daily

Senior Housing News

Senior Home Care News


©2012 Reverse Mortgage Daily
Powered by WordPress using the Gridline Lite theme by Graph Paper Press.