LendingTree recently rolled out several new lender-facing products geared towards helping LendingTree Exchange lenders be successful with consumers looking for the right loan advice and solution.

"Our goal is to remain an essential and important partner to our Lender Exchange, providing them a consistent source of high-quality consumers who are ready to work with top-notch lenders to meet their financial needs," says Bob Harris, LendingTree Exchange President. "Consumer demand remains very high at LendingTree.com, and we are constantly looking at ways where we can innovate and grow our product and service offerings to expand our Exchange lenders’ top and bottom line results."

In early 2009, LendingTree and GetSmart.com announced that their Exchange lenders could begin working with consumers looking for a reverse mortgage.  "There is a growing need to serve potential borrowers coming to LendingTree.com and GetSmart.com looking for reverse mortgage options,” said Harris. 

Lenders can receive pre-screened reverse mortgage candidates to ensure they are eligible for the product.  According to a company statement, the responses from both consumers and lenders regarding its reverse mortgage leads has exceeded its expectations. 

The company also enhanced its filtering technology which gives lenders a customer targeting capability at their finger tips.  The technology simplifies the set up and management process by providing lenders a more streamlined approach to targeting the exact customer segments that meet certain criteria.