Reverse Mortgage Daily
  • Home
  • About
  • Wholesale Lenders
  • Jobs
  • Awards
  • Advertise
  • Events
  • Contact
  • Data
  • Categories
    • Alternatives
      • EquityKey
      • REX
    • Commentary
    • Counseling
    • Data
    • Events
    • FHA
    • GNMA
    • Gov. Updates
    • International
    • Jumbo Products
    • Leads
    • Legislation
    • Lenders
    • Live Well
    • Marketing
    • MBA Reverse
    • News
    • NRMLA
    • Podcast
    • Products
      • 1st Reverse
      • Bank of America
      • Countrywide
      • Financial Freedom
      • FNMA Homekeeper
      • Generation Mortgage
      • Gold Reverse
      • Golden Gateway
      • Guardian First
      • HECM
      • JB Nutter
      • Liberty Reverse
      • Live Well Financial
      • LLS
      • MetLife
      • Quicken
      • Reverseit
      • Seattle Mortgage
      • Security One
      • Sun West
      • Virtual Bank
      • Wells Fargo
    • Rates
    • Reverse Mortgage
    • Reverse Mortgage Jobs
    • Senior Housing
    • Servicers
      • Celink
      • RMS
    • Technology
      • Bay Docs
      • Mortgage Cadence
      • Reverse Vision
    • Top HECM Lenders
    • Training
    • Warehouse Lines
  • RSS


« NRMLA’s Certified Reverse Mortgage Professional Designation Moving Forward
Upcoming Reverse Mortgage Training With Stephen Kinney »

Jack Bauer, American Hero & Reverse Mortgage Spokesperson

November 24th, 2008  |  by George Published in Marketing, News, Reverse Mortgage  |  5 Comments

image Have you gone out to You Tube and checked out the videos about reverse mortgages? They range from silly to down-right scary and everywhere in between but are these video segments a good sales tool or just someone that is bored trying to get their fifteen minutes of You Tube fame? Well, here is our shameless attempt.

The following project was the (failed) result of an attempt at completing a cheap television commercial to run in our local market that was completed at the end of 2007 and early 2008. We used some stock video from IStockPhoto, Sony Media’s Vegas Studio, and my laptop for editing and sound recording. For a couple of reasons, we chose not to proceed and complete the project to air on television, so the following could be considered a blooper real. Some of my former employees and myself are fans of the television show ‘24’ and missed having Jack Bauer explain that we’re constantly running out of time.

Along the lines of our previous posts examining who might be a good reverse mortgage spokesperson, we re-tooled our commercial to be a spoof/parody. The spot promotes reverse mortgages in a POSITIVE way, albeit extolling some unique benefits and concepts of using the proceeds of a Reverse in reference to Jack Bauer. If you don’t watch 24, you might not get some of the humor. If you have a stick up your ass, don’t watch it or be offended….it’s a joke.

The following is rated PG-13 for violence, gambling, booze, drugs, implied sexual references and a general disdain for some of the dry reverse mortgage commercials and advertising out there. No seniors were hurt during the taping of the ‘62’.

So if you didn’t get your 24 fix last night from the 2 hour special… The following takes place between the ages of 62 -102……Beep. Beep. Beep.

Technorati Tags: Reverse Mortgage,News,HECM,FHA,HUD,24
    Related Posts
  • Reverse 123 Launches Media Campaign
  • Baby Boomer TV From AARP
  • Lender Lead Solutions Expands Reverse Mortgage Advertising Campaign


View Comments

Feed Trackback Address
  1. Mollie says:

    November 25th, 2008 at 7:03 am (#)

    Brillant.

  2. Scott says:

    November 25th, 2008 at 8:44 am (#)

    You have too much time on your hands!

  3. Bob Gayle says:

    November 25th, 2008 at 8:55 am (#)

    Bungee jumping illustrates the adventures obtainable with a reverse mortgage – wow!

  4. Chris says:

    November 25th, 2008 at 5:20 pm (#)

    never thought I would be so stoked to turn 62. I just gave myself a Reverse Mortgage and now I’m going to travel, surf all over the world while I still can, and do all the things on the “basket” list that i haven’t done because I was shelling out 2 grand a month on interest

  5. Rick Elliott says:

    November 28th, 2008 at 9:47 am (#)

    At this level of creativity (?) it’s a good thing you didn’t waste any time or money producing a REAL RM TV commercial. This wasn’t funny, irreverant or enlightening. This kind of goo makes me want to watch Jim, R.J. or Pat hawk reverse mortgages.
    They at least project the possible.

Leave a Response

blog comments powered by Disqus .


Wholesale Lender Sponsors





Sponsors






Recent Articles

  • Reverse Mortgage Originators Not Clear on New Regulations
  • HUD Releases Reverse Mortgage Counseling Toolkit
  • Have Reverse Mortgage Experience? Lenders Looking to Hire
  • NBC Today: Reverse Mortgage Discussion
  • Google and US Bancorp Team Up for Affordable Housing
  • FHA Raises Annual Premiums Charged to Reverse Mortgage Borrowers
  • Deceptive Reverse Mortgage Advertising Reports in Oregon

Popular Posts

  • Bank of America Paying Entire Upfront MIP on Fixed Rate Reverse Mortgages
  • FHA to Reduce HECM Proceeds and Raise Premiums in October
  • Appropriation for reverse mortgage program unlikely says HUD official
  • New Low Cost Reverse Mortgage Product Coming in October says HUD
  • Fannie Mae to Start Foreclosure Process on Reverse Mortgage Defaults



RSS Reverse Mortgage Jobs

  • Reverse Mortgage Loan Officer
  • Reverse Mortgage Loan Officer
  • Reverse Mortgage Professional (Loan Officer) Massachusetts
  • Reverse Mortgage Professional (Loan Officer) Maryland
  • Loan Officer
  • Reverse Loan Officer & Processor

RSS Reverse Mortgage Events

  • Free webinar: HECM purchase: growing your business
  • Free webinar: HECM purchase/ growing your business
  • Free webinar: Less stress & more loans...
  • Free webinar: Less stress & more loans...
  • Free webinar: Less stress & more loans...

©2010 Reverse Mortgage Daily
Powered by WordPress using the Gridline Lite theme by Graph Paper Press.