Jack Bauer, American Hero & Reverse Mortgage Spokesperson
November 24th, 2008 | by George Published in Marketing, News, Reverse Mortgage | 5 Comments
Have you gone out to You Tube and checked out the videos about reverse mortgages? They range from silly to down-right scary and everywhere in between but are these video segments a good sales tool or just someone that is bored trying to get their fifteen minutes of You Tube fame? Well, here is our shameless attempt.
The following project was the (failed) result of an attempt at completing a cheap television commercial to run in our local market that was completed at the end of 2007 and early 2008. We used some stock video from IStockPhoto, Sony Media’s Vegas Studio, and my laptop for editing and sound recording. For a couple of reasons, we chose not to proceed and complete the project to air on television, so the following could be considered a blooper real. Some of my former employees and myself are fans of the television show ‘24’ and missed having Jack Bauer explain that we’re constantly running out of time.
Along the lines of our previous posts examining who might be a good reverse mortgage spokesperson, we re-tooled our commercial to be a spoof/parody. The spot promotes reverse mortgages in a POSITIVE way, albeit extolling some unique benefits and concepts of using the proceeds of a Reverse in reference to Jack Bauer. If you don’t watch 24, you might not get some of the humor. If you have a stick up your ass, don’t watch it or be offended….it’s a joke.
The following is rated PG-13 for violence, gambling, booze, drugs, implied sexual references and a general disdain for some of the dry reverse mortgage commercials and advertising out there. No seniors were hurt during the taping of the ‘62’.
So if you didn’t get your 24 fix last night from the 2 hour special… The following takes place between the ages of 62 -102……Beep. Beep. Beep.
- Related Posts
- Reverse 123 Launches Media Campaign
- Baby Boomer TV From AARP
- Lender Lead Solutions Expands Reverse Mortgage Advertising Campaign
blog comments powered by Disqus .

November 25th, 2008 at 7:03 am (#)
Brillant.
November 25th, 2008 at 8:44 am (#)
You have too much time on your hands!
November 25th, 2008 at 8:55 am (#)
Bungee jumping illustrates the adventures obtainable with a reverse mortgage – wow!
November 25th, 2008 at 5:20 pm (#)
never thought I would be so stoked to turn 62. I just gave myself a Reverse Mortgage and now I’m going to travel, surf all over the world while I still can, and do all the things on the “basket” list that i haven’t done because I was shelling out 2 grand a month on interest
November 28th, 2008 at 9:47 am (#)
At this level of creativity (?) it’s a good thing you didn’t waste any time or money producing a REAL RM TV commercial. This wasn’t funny, irreverant or enlightening. This kind of goo makes me want to watch Jim, R.J. or Pat hawk reverse mortgages.
They at least project the possible.