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« Reverse Review – November 2008 Edition
Tips For Improving Your Reverse Mortgage Website’s Performance In Google »

Reverse Fortunes Helps Reverse Mortgage Originators Grow Their Business

November 13th, 2008  |  by John Yedinak Published in Marketing, News, Reverse Mortgage, Technology

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Reverse Fortunes just released their newly redesigned set of tools to help reverse mortgage originators manage and grow their business.  Developed by some of the top reverse mortgage originators in the country, the tools are meant to help the originator on the street write more loans.

While our industry is full of loan origination systems that can help lenders originate, service, fund, and manage back office processing, Reverse Fortunes is specifically designed with the originator in mind.  “Reverse Fortunes is designed to meet the highly specialized needs for today’s originator”, said Shannon Hicks, Partner at Reverse Fortunes.

“While other products may have fit the needs of the back office, its top-down approach left the originator wanting for tools designed with them in mind. Reverse Fortunes provides a one-stop resource that brings all the necessary tools under one common user experience” said Hicks.  Originators can register for a free account at Reverse Fortunes and get access to its to do manager, discussion board, and its 100 point day system.

Reverse Fortunes also offers a premium subscription ($69/month or $828/year) which gives you access to a pipeline management system and marketing manager to help track your ROI on campaigns.  The premium subscription also includes access to tips on advertising in the yellow pages, using seminars to generate leads, and other ways to help market your business.  To read more about what’s included click here.

Reverse Fortunes can also function as a customer relationship manager (CRM).  The system is designed to integrate with ACT, which is a popular CRM system from Sage Software.  If you already own a copy of ACT, you can purchase an add on which will integrate your CRM database with Reverse Fortunes.  Personally, I’ve never been a big fan of ACT but everyone manages their contacts different so this could work for you.

These are just a couple of the tools you get from Reverse Fortunes, so I encourage you to check out the website if you’re an originator looking for something to help manage your reverse mortgage business.

Reverse Fortunes

Technorati Tags: Reverse Mortgage,News,HECM,FHA,HUD,Reverse Fortunes

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