Market Focus recently announced the release of their new reverse mortgage marketing campaign for its Mortgage Quest CRM software system.  The San Diego, California based software developer worked with Jan Schrader & Associates (JSA) to create its new reverse mortgage marketing campaign which includes 36 letters and emails for the Mortgage Quest CRM software system.

“Research has conclusively demonstrated that repeated contacts and consistent follow-up are the keys to success in any selling profession” said Chris Carter, President of Market Focus.  “Our customers can automate and leverage that follow-up process to ensure a steady flow of new leads while keeping in touch with their existing and past customers on a timely basis. The software does the work leaving loan officers free to work more closely with their new prospects without neglecting their customer base,” he added.

The new campaign letters and email pack was developed by JSA, which based their content on years of first-hand reverse mortgage origination, research into proven third-party referral sources, and extensive interviews with successful reverse mortgage specialists.

“We understand that this market segment is quite different from more traditional home lending, and that we can help loan officers tap into a variety of sources for quality leads” explained Jan Schrader, CEO of JSA and a 30 year veteran of the mortgage loan industry. “We immediately recognized that the Mortgage Quest platform is the ideal way for mortgage professionals to deliver a compelling message, using ‘frequency times reach’ to build name familiarity and, ultimately, a relationship with prospects” added Schrader.

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