Sarah Hulbert, a 16 year veteran of the reverse mortgage banking industry and former Chairwoman of the National Reverse Mortgage Lenders Association (NRMLA) Board of Directors has been named President of Senior Financial Corp. (SFC), announced Monday April 23, 2008 by Shad M. Derifield, Chief Executive Officer and Chairman of SFC.

Hulbert will lead a team of industry experts in the expansion of SFC into a nationwide leader of reverse mortgage retail banking. “We are very excited that we have been able to acquire Hulbert and feel with her expertise and solid reputation we will be able to secure the top 10 reverse mortgage lender status by 2009”. The Rocklin, California-based Company has been rapidly expanding throughout the country since its inception in 2006, currently operating in eight states, with plans to expand into all major markets by the end of 2009.

Hulbert brings with her a proven track record of building successful reverse mortgage organizations. She most recently was Senior Vice President and Director of Wholesale Lending for EverBank Reverse Mortgage LLC, (recently acquired by Met Life). Prior to joining EverBank, she was Senior Vice President and National Director of Seattle Mortgage’s Reverse Mortgage Division, which has since been acquired by Bank of America.

A renowned speaker and published author, Hulbert has served on the National Reverse Mortgage Lenders Association’s Board of Directors since 2000, serving as co-chairperson from 2003 to 2006, and as chairwoman ex- officio since January 2007. Additionally, she currently serves as co-chair of NRMLA’s Standards and Ethics Committee.

I know that SFC had picked up some of the former retail employees from One Mortgage Network that were let go too.  I asked Sarah if they were planning to use her experience to start building a wholesale platform and she said, “Initially I will be focusing on retail, but wholesale is not off the table for the future”.

Senior Financial Corp.