Looking for a new outlet to air your latest reverse mortgage commercial?  You should check out AARP’s new television lineup that was recently announced.  According to an article form the Baltimore Sun, the newly formed AARP TV has joined forces with the Columbia-based senior’s network, Retirement Living TV, to bring what it calls “smart programming to a grown up audience.”

AARP’s new television lineup includes My Generation, a lifestyles magazine, and Inside E Street, a public affairs program with a format somewhere between Meet The Press and Nightline.  “The media industry is just now getting wise to what has really been an overlooked market, and that is senior citizens,” said Jeffrey M. McCall, professor of communications at DePauw University in Greencastle, Ind. “There’s a realization now in the media industry – and we’re seeing this a lot in television – that seniors watch a lot of TV. They have a lot of opportunity to watch TV, and their needs have not been met.”

Advertisers with Retirement Living TV include Pfizer, Prudential Financial, as well as New York Life and United Healthcare.  It’s only time before we start seeing Robert Wagner and James Garner commercials being aired too.

AARP is launching foray into TV aimed at seniors (Baltimore Sun)