Last Friday Lender Lead Solutions announced that Adrian Prieto will be joining them as their vice president of sales.  Prior to joining LLS, Prieto was regional manager for the eastern region wholesale division at Financial Freedom.

“At Lender Lead Solutions, we are committed to growing our wholesale business and increasing our market share on a nationwide basis,” said David Peskin, chief executive officer of Lender Lead Solutions. “We are pleased to have Adrian join our team. His expertise, proven track record in managing customer relationships and his knowledge of the eastern region will help us achieve our goals.”

Prieto entered the reverse mortgage industry at Financial Freedom as a key account manager in the Affinity Business Unit, where he was responsible for developing strategic partnerships with major non-lending institutions. He was responsible for sales development, management and production of the eastern region sales team and broker distribution channel.

This is a great addition for LLS, who experienced huge growth in 2007.  I’ve already heard from a handful of RMD readers that they started filling out the LLS broker application once they heard Prieto was leaving FF.

Lender Lead Solutions Adds Executive to Wholesale Reverse Mortgage Team (Reuters)

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