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Vertical Lend Officially Becomes World Alliance Financial

January 3rd, 2008  |  by admin Published in LLS, Reverse Mortgage  |  2 Comments

imageWhen KBC Bank announced that they had acquired Vertical Lend last October, David Peskin mentioned that the parent company of Lender Lead Solutions would also be changing their name to World Alliance Financial. 

The change is now official and according to the press release, the purpose of the name change is to better align the company’s identity with its expanded product and service offerings, correlating with its recent acquisition by KBC Financial Products, a wholly-owned subsidiary of Belgian-based KBC Bank NV.

The retail division of World Alliance Financial, formerly Mortgage Warehouse, will continue to focus on the reverse mortgage business.  Lender Lead Solutions, the largest provider of reverse mortgage leads and the fastest growing wholesale reverse mortgage loan provider in the U.S., will be maintaining its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company’s consumer education program.

“We believe the name change, in conjunction with our new logo, better reflects the company’s strong presence in the marketplace and recognizes our growth and progressive vision,” said David Peskin, chief executive officer of World Alliance Financial. “One thing that has not changed is our commitment to the reverse mortgage industry, and we look forward to continuing our customer relationships as we build our business.”

World Alliance Financial

Technorati Tags: Reverse Mortgage, Reverse Mortgage News, World Alliance Financial, Lender Lead Solutions


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    Related Posts
  • Vertical Lend Plans to Become World Alliance Financial
  • KBC Acquires Lender Lead Solutions Parent Company
  • World Alliance Financial Becomes Senior Lending Network, Revamps Brand


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  1. John P. says:

    January 4th, 2008 at 10:56 am (#)

    When it comes to deciding whether a Reverse Mortgage is a good investment or not, many senior homeowners don’t really understand their options. For some, a reverse mortgage is a way out of debt, or a way to pay for a child’s education. Others see a Reverse Mortgage as just another way for the bank to make money. The truth of the matter is, deciding whether a Reverse Mortgage is a good investment or not depends on the borrowers unique situation. This was definitely true for my aging parents, but it turns out, they made a good decision. My siblings and I had no interest in “inheriting” my parent’s house and so it made sense for them to get a reverse mortgage. Once my parents pass on, the bank will get the house and all is well. In the meantime, the bank is paying them a nice monthly income which helps them pay bills and also to take a few vacations per year. They used M&T Bank’s Reverse Mortgage, and the number there is: (888) 253-0712.

  2. Lender Lead Solutions To Become Senior Lending Network says:

    June 16th, 2008 at 2:11 pm (#)

    [...] name change shouldn’t come as any huge surprise.  Ever since KBC Financial completed the purchase of Vertical Lend the company has been transitioning from a lead provider into a wholesale lender.  The name [...]

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